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Carmen Flores

Vice President, Americas B2B eCommerce at the LEGO Group

Carmen Flores is a digital commerce executive with over 13 years of experience in P&L ownership and technology management.1 She currently holds the position of Vice President, Americas eCommerce Center of Excellence at the LEGO Group, a role she has been in since August 2020.1

Professional Experience

At the LEGO Group, Carmen leads eCommerce and Performance Marketing for the Americas region.1 Her responsibilities include:

  • Managing a team of 35 and growing
  • Overseeing eCommerce & Performance Marketing strategies
  • Leading the Digital Product Management for online business

Prior to joining LEGO, Carmen had notable roles in other major companies:

  • Richemont: Head of Digital, North America eCommerce for Montblanc (2018-2020)
  • L'Oréal: Director of US Marketing & Ecommerce and Director of Amazon Ecommerce (2016-2018)
  • Anheuser-Busch InBev: Brand Manager for Bud Light Extensions (2016)
  • Brickwork: Director of Omnichannel/Ecommerce (2014-2015)

Education

Carmen has a strong educational background:

  • MBA from Harvard Business School
  • B.A. in Commerce, Organizations & Entrepreneurship from Brown University1

Skills and Expertise

Throughout her career, Carmen has developed expertise in:

  • eCommerce strategy and operations
  • Digital marketing and performance optimization
  • P&L management
  • Team leadership and growth
  • Cross-channel customer acquisition and retention
  • Product management and innovation

Carmen Flores is a bilingual professional, fluent in both English and Spanish.1 Her LinkedIn profile uses she/her pronouns.1

Related Questions

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Carmen Flores
Carmen Flores, photo 1
Carmen Flores, photo 2
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Location

New York, New York, United States