Sign In

Carol Cho

Brand Strategy Consultant

Carol Cho is a seasoned marketing strategist currently serving as the Director of Brand and Naming Architecture at PayPal, a position she held from June 2021 until April 2023. In this role, she was responsible for leading brand management, architecture, naming, mergers and acquisitions brand integration, and sports partnerships, ensuring the consistent application of PayPal's brand identity across various platforms and stakeholders.1

Before her tenure at PayPal, Cho worked at several prominent companies:

  • Atlassian: She served as a Brand Strategy Consultant starting in September 2023.

  • Meta: For a brief period from April to June 2023, she focused on brand strategy and architecture.

  • Adobe: As a Senior Brand Strategist from July 2020 to May 2021, she was involved in nurturing and scaling the Adobe Experience Cloud and Adobe Experience Platform brands.

Her career also includes significant roles at Airbnb, Etsy, and Hubert Burda Media, where she developed and executed various marketing strategies and brand initiatives. Cho's educational background includes a Bachelor of Science in Communications, which has supported her extensive experience in brand strategy and marketing.12

Related Questions

What are some of Carol Cho's most notable achievements at PayPal?
How did Carol Cho's role at Meta differ from her role at PayPal?
What specific strategies did Carol Cho implement at Adobe?
Can you provide examples of Carol Cho's work at Atlassian?
What was Carol Cho's role at Airbnb, and how did it prepare her for her future positions?
Carol Cho
Carol Cho, photo 1
Carol Cho, photo 2
Add to my network

Experience

Brand Strategy Consultant at Atlassian (September 2023 - Present)
Brand Strategy at Meta (April 2023 - June 2023), Director of Brand and Naming Architecture at PayPal (June 2021 - April 2023), Senior Brand Strategist at Adobe (July 2020 - May 2021), Global Brand Mar at Vidal Sassoon (May 2001 - March 2004)

Education

Bachelor of Science, Communications at Boston University, Digital Marketing, Digital Strategy, Web Analytics at New York University, Bachelor's degree, Communications at Boston University

Location

San Francisco Bay Area