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Carol Wentworth

B2C & B2B Marketing - Culture & Diversity Champion - Growth Leader - Change Agent

Carol Wentworth is a collaborative marketing leader known for building high-performance teams and driving growth in complex businesses through Omni-Channel Marketing, ECommerce, and Consumer and B2B Marketing.

She is passionate about enhancing customer experiences and digital transformation to deliver impactful results, advocating for diversity, fostering inclusive cultures, and developing future leaders within organizations.

Carol's expertise spans various marketing domains including Advertising, Affiliate marketing, Annual marketing planning, Brand strategy, Content strategy, CRM, Customer experience management, Customer journey mapping, Customer insights, Digital media strategy, Digital transformation, E-Commerce customer experience and marketing management, Email marketing, Loyalty marketing, Market research, SEO/SEM, Social media marketing, Talent development, and Web analytics.

Her educational background includes an MBA from Lake Forest Graduate School of Management, participation in the Women's Director Development Executive Program at Northwestern University - Kellogg School of Management, and completion of programs at Northwestern University Medill School of Journalism, Smith College, and University of Southern California - Marshall School of Business.

In her professional journey, Carol has held significant leadership roles as Senior Director of Marketing North America at Thermo Fisher Scientific, SVP Marketing at Performance Bicycle, VP Marketing at True Value, VP Sales Promotion and Marketing at Fred Meyer (a division of The Kroger Company), and as an Account Supervisor at Campbell-Mithun.

Carol Wentworth
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Location

Pittsburgh, Pennsylvania