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Caroline Buck

Vice President of Marketing at Wizeline

Caroline Buck is the co-founder and Chief Marketing Officer of Petaluma, a sustainable dog nutrition company. She founded Petaluma with her now-husband Garrett Wymore in 2019, with a mission to create a pet care company centered around compassion and sustainability.12

Prior to starting Petaluma, Caroline had a background in tech and marketing:

  • She was VP of Marketing at Wizeline, a Mexico-based software services company, where she helped scale the company from 200 to over 1,200 people in three years.2
  • Before that, she worked as a Product Marketer at Yahoo in the advertising technology product team.2
  • She has experience in product marketing, business development, and growth marketing.2

Caroline's educational background includes:

  • She graduated from Dartmouth College.2

At Petaluma, Caroline leverages her marketing expertise to grow the company and create differentiated brand positioning. The company focuses on producing plant-based, sustainable dog food, with their first product being an adult dog food that's baked rather than extruded.13

Caroline and her co-founder were motivated to start Petaluma after becoming concerned about the environmental impact of pet food production and the treatment of animals in the food system. They spent two years on research and development before launching their first product.12

Highlights

Feb 22 · thequalityedit.com
The Quality Makers: Caroline Buck of Petaluma (2024)
The Quality Makers: Caroline Buck of Petaluma (2024)
Jul 29 · youtube.com
Interview with Caroline Buck, co-founder of Petaluma Dog Food
Interview with Caroline Buck, co-founder of Petaluma Dog Food
Jan 26 · voicesofcx.com
Bringing Customer Centricity to Dog Food: Caroline Buck
Bringing Customer Centricity to Dog Food: Caroline Buck

Related Questions

What inspired Caroline Buck to transition from tech marketing to pet nutrition?
How did Caroline Buck's experience at Yahoo influence her approach at Petaluma?
What challenges has Caroline Buck faced in building the Petaluma brand?
How did Caroline Buck's background in marketing contribute to Petaluma's success?
What are Caroline Buck's future plans for Petaluma?
Caroline Buck
Caroline Buck, photo 1
Caroline Buck, photo 2
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Location

San Francisco, California