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Caroline Chon Kwak

Strategy Director at Ogilvy

Caroline Chon Kwak is a strategic and creative problem solver with over 13 years of experience in marketing/advertising and consulting, having collaborated with renowned brands in retail/e-commerce, CPG, tech, financial services, and logistics.

She excels at utilizing customer insights to drive brand strategies, innovative campaigns, and digital experiences, showcasing a deep passion for merging storytelling and digital advancements to generate social, cultural, and business influence.

Caroline's specialties encompass Brand Vision & Identity, Positioning, Acquisition & Loyalty Strategy, Integrated Communications Planning, Customer Journey & Ecosystem Mapping, and Customer Segmentation.

She pursued a Bachelor of Science in Marketing and Finance from the University of Virginia.

Caroline Chon Kwak held various key positions in her career, including Director and Associate Director of Customer Engagement Strategy, as well as Senior Strategist at Ogilvy. She also has experience as a Management Consultant and Consulting Analyst at Accenture, a News Intern at WCAV-TV, and a Corporate Summer Analyst at Ralph Lauren.

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Location

San Diego, California, United States