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Caroline Culbertson

spreadsheets are my love language.

Caroline Culbertson is a marketing and e-commerce expert known for applying innovative strategies to enhance brand visibility and drive business growth.

Caroline pursued her education by studying Communication Studies at the University of San Diego and obtaining a Bachelor's Degree in Marketing from Providence College.

With a rich professional background, Caroline has held leadership roles at prominent organizations such as Misen.Co as the Head of Growth and Betabrand as the Director of Marketing.

She has also contributed her expertise as part of the Innovation Advisory Council at Brand Innovators Labs and held various roles in e-commerce management and digital media planning at companies like Sharethis, Mediahub, and Comcast Spotlight.

Caroline's career journey includes experiences ranging from e-commerce management and acquisition to digital media planning and account management, showcasing her diverse skills and versatility in the marketing and e-commerce landscape.

Highlights

Apr 25 · linkedin

In the spirit of  #takeyourchildtoworkday, I figured I’d check in from maternity leave - where my brain is 20% goo-goo ga-ga and 80% vanderpump. A place where my clothes have a constant stream of milk (in some form)on them. A land where time defies logic and days are hella long yet are flying.

This is the best job I’ve ever had (ok, tied for first with RSU) and im so grateful for the extended time to spend with my beautiful boy, who I am currently taking to “work” 😊

Feb 20 · linkedin

The difference between a good marketer and a great one boils down to figuring out the “why”. One of my supervisors in my earlier career (shout out Rachel Allen) emphasized insights vs observations, and I have vivid memories (PTSD?) of her penmanship on my client-facing report drafts with single notes on the pages: "WHY?"

At Right Side Up, we help unravel the “why” behind various channels. But podcasts as a channel and specifically creative elements can sometimes feel like the wild west still. I'm thrilled to share an article I wrote for our blog in an effort to help other growth marketers unravel the "why" behind their podcast creative performance.

What started as my genuine curiosity turned into a home-grown analytics schema that is now used throughout our practice. It's been a labor of love! Thank you Lindsay Piper Shaw for the help and encouragement on this one!

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Caroline Culbertson
Caroline Culbertson, photo 1
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Location

Boston, Massachusetts, United States