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Caroline McCusker

Senior Inbound Strategist at New Breed

Caroline (da Cunha) McCusker is a seasoned marketing professional currently serving as a Senior Demand Generation Strategist at New Breed since November 2021.15 With a career spanning over a decade, she has developed expertise in various aspects of digital marketing, including inbound marketing, demand generation, and data-driven strategies.24

McCusker holds a Bachelor of Arts in Sociology with a concentration in Consumer Behavior and Economics from Dickinson College.14 Her professional journey includes notable roles such as:

  1. Consumer Marketing Manager at MIT Technology Review (2019-2021)
  2. Acquisition Marketing Manager at Cultural Care Au Pair (2017-2018)
  3. Marketing Manager at Social Fulcrum (2016)
  4. Performance Marketing Manager, Global at Startup Institute (2014-2015)

Throughout her career, McCusker has demonstrated a strong focus on data-driven marketing approaches, leveraging inbound methodology to drive awareness and interest across the entire buyer and customer lifecycle.2 She has expertise in various marketing disciplines, including email marketing, customer acquisition, paid social, SEM, SEO, content marketing, and event planning.

At New Breed, McCusker takes a data-first approach to advising clients on marketing strategies, specializing in developing and implementing demand generation campaigns that drive measurable results.5 She is certified in HubSpot Marketing Software and Inbound Marketing, showcasing her proficiency in marketing automation and analytics.4

Based in the Boston, Massachusetts area, Caroline (da Cunha) McCusker continues to make significant contributions to the digital marketing industry, establishing herself as a skilled strategist with a proven track record of success.34

Highlights

Sep 30 · frontiersin.org
Androgen-mediated maternal effects and trade-offs - Frontiers
Mendelian susceptibility to mycobacterial disease - PubMed Central

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Caroline McCusker
Caroline McCusker, photo 1
Caroline McCusker, photo 2
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Location

Boston, Massachusetts, United States