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Caroline Ferraz

Marketing - Strategy - Consumer Insights

Caroline Ferraz is a Strategy & Insights professional with a master's degree in Consumer Behavior. She has a solid background in data analysis, trends & research, brand innovation, and digital transformation. With experience in fast-paced advertising agencies, Caroline has worked with top clients like Unilever, P&G, Coca-Cola, Sony, and more.

During her tenure at Fbiz, she played a pivotal role in establishing the Insights department, where she merged human truths with data science to not only enhance client communication but also drive business strategy.

Caroline's educational journey includes studies in Consumer Behavior & Market Intelligence, Innovation & Hacking Education, Advertising, and Strategic Planning. Her professional experience spans roles such as Brand Marketing Manager at Ambev, Marketing Manager at TIDAL, and various positions focused on strategy and insights in renowned organizations like Africa and Fbiz.

Additionally, Caroline has shared her expertise as a Professor of Strategic Planning in the Post-Graduation Digital Marketing program at Senac São Paulo. Her career also showcases roles at agencies like DAVID The Agency, Young & Rubicam Group, and involvement as a Co-founder at Lif Hub.

With a diverse skill set encompassing brand management, data intelligence, strategic planning, and trend analysis, Caroline Ferraz has made significant contributions to the advertising and marketing industry.

Caroline Ferraz
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Location

São Paulo, São Paulo, Brazil