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Carolyn Bojanowski

EVP, Merchandising @ Sephora US

Carolyn Bojanowski is a seasoned executive in the beauty and retail industry, currently serving as the Executive Vice President of Merchandising at Sephora USA, a division of LVMH Moët Hennessy Louis Vuitton SE.13 She joined Genesco's Board of Directors in January 2023, bringing her extensive experience in merchandising, marketing, and e-commerce to the company.14

Career Highlights

  • Sephora USA: Bojanowski has been with Sephora for over 19 years, holding various leadership positions.2 Her current role as EVP Merchandising makes her responsible for driving Sephora's product vision and ensuring market leadership across makeup, skincare, fragrance, hair, and wellness categories.45

  • E-commerce Expertise: Prior to her current role, she served as Senior Vice President, General Manager of E-commerce, where she oversaw dotcom merchandising, marketing, and client experience for both US and Canadian markets.2

  • Digital Innovation: Throughout her tenure, Bojanowski has led significant digital initiatives, including the introduction of new payment methods, launch of buy online pick up in store capabilities, and the elevation of the online client experience.16

Achievements

  • Transformative contributions in omni-channel retailing, e-commerce, merchandising, marketing, and brand development.1
  • Led Sephora's multi-billion dollar e-commerce business through substantial growth.6
  • Extensive experience working with over 200 brands and driving growth and innovation at Sephora.1

Education

Bojanowski received her BA from Wellesley College, majoring in English and Spanish Literature.2

Her expertise in digital retail strategies, brand development, and merchandising makes her a valuable addition to Genesco's Board of Directors, bringing insights that are crucial in today's rapidly evolving retail landscape.13

Highlights

Apr 19 · linkedin

The process of discovery doesn’t just pertain to our teams finding that new body care holy grail (even though it’s a fun part of the job), but also how we help our customers discover new products. Huge shoutout to the SEPHORA skincare merchandising team and the brands we’re showcasing with this new in-store body care spotlight (ISLE OF PARADISE, 54 Thrones and maude to name a few)!

Aug 16 · linkedin

We’re toasting to our 2023 SEPHORA Accelerate founders, who recently graduated from our 6-month incubator program and are preparing to launch their brands at Sephora stores!

As we reflect on the experience with these inspiring brands, I shared some lessons learned about creating and scaling a successful incubator program. Check it out!

P.S. 2024 Sephora Accelerate applications will be open from September 6 – 25th!

Related Questions

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Carolyn Bojanowski
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Location

San Francisco, California, United States