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Carolyn Concepcion
Madam President - Saint Heron
Carolyn "CC" Concepcion is a versatile creative entrepreneur, global marketer, and design strategist with a strong background in producing interactive experiences, developing culturally rich platforms, and creating content for top brands, celebrities, cultural institutions, and social impact organizations.
Throughout her career, CC has collaborated with renowned companies and personalities such as Instagram, Google, YouTube, Airbnb, Nike, Spike Lee, Sean "Diddy" Combs, Ghetto Gastro, Heineken USA, AFROPUNK, PepsiCo, and Time Inc.
Currently serving as the President at Saint Heron, a design and creative studio founded by artist Solange Knowles, CC is known for her forward-thinking approach to brand strategy, design innovation, cultural branding, and lifestyle marketing.
She is a New Museum IDEAS CITY Detroit Fellow, bringing a unique perspective that blends design strategy, cultural innovation, and storytelling to her projects.
With a Master's degree in Design Strategy, Cultural Innovation, and Storytelling from NYU, complemented by a Bachelor of Arts in Communications, Sociology, and Fine Arts from Hofstra University, CC is well-versed in the nuances of strategic partnerships, sponsorship activation, and social impact strategies.
As one of the co-founders of ARTNOIR, a global arts collective and non-profit organization, CC actively promotes cultural equity within the arts and culture industries.
Her specialties include Brand Strategy & Management, Design & Innovation Strategy, Experiential Marketing, Entertainment & Influencer Marketing, Digital Integration & Social Media Marketing, Content Development and Trans-media Storytelling, and Social Impact Strategy.
CC's extensive professional journey includes roles such as Formerly Principal at c/o C, YouTube Music Go-To-Market Lead (Artist Marketing) at YouTube, Google Arts & Culture Global Marketing at Google, Brand Experience Manager at HEINEKEN, Marketing Consultant at Blue Flame Marketing, Business Development Supervisor at Wing // Grey Global Group, Account Executive at 'mktg'/ US Concepts, Account Executive at 5W Public Relations, Junior Account Executive at Rogers & Cowan, and PR Support at Bad Boy Entertainment.
With a solid educational foundation and a wealth of hands-on experience across various industries, CC brings a unique blend of creativity, strategic thinking, and cultural awareness to all her endeavors.
