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Carolyn Peyser
Marketing Manager at HomeLight
Professional Background
Carolyn Peyser is a dynamic and results-oriented performance marketer with over 7 years of rich experience in driving B2C acquisition marketing campaigns. Her professional journey showcases a strong ability to integrate strategy, implementation, budget management, and analytic assessment into multi-million dollar direct-to-consumer (D2C) growth marketing initiatives. Carolyn possesses a comprehensive skill set that spans both offline and digital marketing channels, demonstrating her expertise in managing direct response campaigns while maintaining an up-to-date understanding of the ever-evolving programmatic advertising landscape.
In her current role as Manager of Growth Marketing at HomeLight, Carolyn applies her deep knowledge of performance marketing to craft data-driven strategies that enhance customer acquisition and retention. Her steadfast commitment to leveraging data analytics to inform business decisions has been pivotal in her ability to optimize marketing budgets, manage complex campaigns, and drive exceptional ROI for her clients. Carolyn’s acumen in testing various marketing strategies—ranging from creative messaging and audience segmentation to the implementation of innovative measurement models—truly sets her apart in the marketing landscape.
Prior to joining HomeLight, Carolyn made significant contributions to Verizon Media, where she held the position of Lead in DSP Supply Analytics focused on Exchange Partnerships. In this role, she played a crucial role in shaping the analytical frameworks that powered performance marketing strategies for the company. Her earlier tenure at Wayfair allowed her to develop a solid foundation in brand and integrated marketing, where she transitioned from a Media Coordinator to a Senior Analyst over the years.
Carolyn's journey reflects not only her evolution as a marketing expert but also her passion for experimenting with diverse marketing strategies that keep the performance marketing field exciting and rewarding.
Education and Achievements
Carolyn Peyser's educational background contributes significantly to her marketing expertise. She began her formal education at Sidwell Friends School, which laid the groundwork for her strong academic pursuits. Carolyn furthered her education by studying Cross-Cultural Communications at the Danish Institute for Study Abroad—an experience that enriched her understanding of diverse perspectives in communication and marketing. Carolyn then graduated from Tufts University with a Bachelor of Arts (B.A.) in Sociology, specializing in Communications and Media Studies, where she honed her analytical and cultural insight into consumer behavior and media interaction.
Throughout her career, Carolyn has been recognized for her innovative approach to market analysis. While her achievements are numerous, her ability to generate successful results from data-informed marketing strategies particularly distinguishes her. She has actively participated in various initiatives that have not just benefited her employers, but have also significantly impacted the marketing community as a whole.
Notable Achievements
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Exceptional ROI: Carolyn's ability to approach performance marketing with both creativity and analytical rigor has resulted in positive ROI for all campaigns she has led.
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Leadership in Analytics: As Lead in DSP Supply Analytics at Verizon Media, Carolyn developed strategic analytical frameworks that enhanced marketing performance and fostered deeper partnerships with programmatic exchanges.
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Diverse Experience: Carolyn’s experience ranging from strategy creation to budget management across industries such as e-commerce, property, and fintech highlights her versatility in adapting to different market dynamics.
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Continual Learning: Her ongoing engagement with the latest trends and technologies in marketing ensures that her strategies remain cutting-edge and effective. Carolyn’s passion for experimenting across multiple marketing facets demonstrates her commitment to continuous growth in her field.
tags:[
performance marketing
B2C acquisition marketing
data-driven strategies
digital marketing
offline marketing
programmatic advertising
advertising analytics
budget management
e-commerce
growth marketing
creative messaging
audience targeting
measurement models
Tufts University
Sociology
Communications and Media Studies
HomeLight
Verizon Media
Wayfair
Cross-Cultural Communications
