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Carolyne Truelove
CX Enthusiast - Transformation Is My Jam - Mentor - Advisory Board Member
Carolyne Truelove is a seasoned executive with extensive experience in customer experience and organizational leadership. As of now, she serves as the Head of Global Fan Experience at Fanatics, Inc., a leading retailer for licensed sports merchandise. In this role, she emphasizes the importance of treating customers as "fans" rather than mere customers, fostering a culture that prioritizes engagement and passion for sports among both employees and fans.45
Career Background
Before her current position at Fanatics, Truelove held significant roles in the travel and e-commerce sectors:
- Vice President of Customer Experience at Orbitz, where she honed her skills in enhancing customer interactions and service delivery.13
- Recently appointed as Vice President of Reservations and Customer Relations at American Airlines, starting in September 2022, where she is expected to leverage her customer-centric approach to improve service operations.12
Leadership Philosophy
Truelove is known for her strategic mindset and ability to lead high-performing teams. She has over 25 years of experience in the travel industry and contact center operations, managing multi-million-dollar budgets while focusing on key performance indicators across various business functions.14 Her leadership style is characterized by collaboration, innovation, and a strong commitment to creating positive experiences for both customers and employees.
Contributions to Fanatics
At Fanatics, Truelove has been instrumental in redefining customer experience by integrating fan engagement into the company's operations. She refers to team members as "athletes" and managers as "coaches," reflecting a sports-oriented culture that resonates with their customer base.45 Under her guidance, Fanatics aims to be the leading destination for sports merchandise globally, emphasizing agility and responsiveness to market changes.4
Education
Carolyne Truelove graduated from the University of Colorado Boulder, where she studied Political Science and French from 1987 to 1990.6
Overall, Carolyne Truelove's career trajectory showcases her dedication to enhancing customer experiences across various industries while fostering a strong organizational culture that aligns with the passions of sports fans.

