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Carrie Klauss
Product Marketing at SAP SuccessFactors
Carrie Klauss is a seasoned product marketing professional with over 20 years of experience in B2B SaaS and cloud solutions across various industries.1 She currently holds the position of Global Director, Product Marketing, SAP SuccessFactors HCM at SAP SuccessFactors, a role she has been in since June 2023.1
In her current role, Klauss is responsible for creating, executing, measuring, and managing the messaging, positioning, content assets, and enablement of SAP SuccessFactors Recruiting and Onboarding solutions within the SAP SuccessFactors HXM suite.1 She champions the execution of go-to-market strategies supporting lead generation activities, sales and partner enablement efforts, and thought leadership initiatives to accelerate sales pipelines and revenue.1
Prior to her current position, Klauss held several other roles within SAP SuccessFactors, including:
- Senior Manager, Solution Marketing for Talent Acquisition (April 2020 - June 2023)1
- Senior Product Marketing Manager at Globys Inc (August 2010 - April 2020)1
- Adoption Marketing Manager at Globys Inc (August 2008 - August 2010)1
- Product Marketing Manager at VeriSign (June 2005 - August 2008)1
Klauss has a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Florida State University, which she earned between 1997 and 2001.1
Throughout her career, Klauss has demonstrated expertise in various areas, including product marketing, positioning and messaging, thought leadership, content marketing, customer onboarding/adoption, enterprise workflow/business process, and sales and partner enablement.1 She has been recognized for her ability to translate complex products into easily digestible positioning and her passion for ensuring product marketing's impact on key business metrics.12
Highlights
Sharing is caring 😁 I had the opportunity to present with the amazing Lauren Bidwell, Ph.D. at #SAPSapphire Orlando last week on the 2024 HR Trends - covering the top 4 trends and 5 of the latest SAP SuccessFactors HCM innovations ready to help. We had a full and lively session with a great crowd so in the spirit of sharing, here's a quick video of what we covered 📽️ Be sure to check out the full 2024 HR Trends report for expert analysis on the 9 trends, the impacts of AI, and how SAP SuccessFactors solutions can help! https://lnkd.in/e9h2mtMz
Who's excited for the 1H2024 release for SAP SuccessFactors HCM?! 😁 With new AI capabilities in recruiting, performance & goals, core HR, and more PLUS new people profile experiences, timesheet integration with SAP S/4HANA, improved experiences for onboarding and benefits, and more self-service tasks via Microsoft Teams – the 1H 2024 release is delivering 250+ innovative features and enhancements! Check out my blog for a quick snapshot of what's coming (or could be coming 😉) your way! SAP SuccessFactors
