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Carrie Seymour
Comm Director - Consumer Insights, Adjunct Professor - Marketing Research
Professional Background
Carrie Seymour is an accomplished and experienced primary research professional with an exemplary track record of translating research findings into actionable insights and strategies that significantly enhance company performance. With an extensive career in market research, Carrie has honed her skills in consumer insights, leveraging data to inform better business decisions and drive growth. Currently serving as the Communications Director for Consumer Insights at the prestigious Kohler Co., Carrie has been pivotal in leading research initiatives that aim to understand consumer behavior and market dynamics intricately.
Her career at Kohler Co. spans several roles, showcasing her upward trajectory from a Senior Market Research Analyst to her current leadership position. As a Senior Manager and then a Market Research Manager leading the segmentation strategies, Carrie played a crucial role in shaping marketing approaches that resonate with key demographics. Through her strategic vision and analytical prowess, she has been instrumental in guiding product development and marketing efforts that align with consumer preferences.
Carrie's initial years at Kohler as an Associate Market Research Manager and Senior Market Research Analyst laid a solid foundation for her expertise in qualitative and quantitative research methodologies. Her commitment to excellence was evident even earlier in her career, as she served as a Market Analyst at SIS International Research and a Project Director at Maritz Research, where she developed insights that empowered clients to understand consumer trends.
Education and Achievements
Carrie Seymour's educational journey has been as impressive as her professional career. She earned her Master of Business Administration (MBA) with a focus on Marketing from DePaul University at the Charles H. Kellstadt Graduate School of Business, one of the leading business schools in the Midwest. This academic achievement equipped her with a profound understanding of marketing principles, consumer behavior, and strategic thinking.
Her Bachelor of Arts (BA) degree in International Business and Japanese from St. Norbert College reflects her early commitment to understanding global markets, particularly in Asian contexts. Moreover, her experience as an exchange student at Sophia University in Japan enriched her cultural insights and language proficiency in Japanese, expanding her worldview and enhancing her analytical approach to market research in an increasingly globalized economy.
Notable Achievements
Throughout her career, Carrie has received recognition for her contributions to the field of market research. She has successfully led numerous consumer insights projects that have not only influenced internal strategies but also enhanced the overall customer experience at Kohler Co. Her ability to guide teams through complex research processes, translate data into compelling narratives, and directly contribute to marketing and branding strategies underscores her expertise and leadership capabilities.
In her role as an Adjunct Professor for Marketing Research at Lakeland University, Carrie shared her wealth of knowledge with aspiring researchers and marketers, shaping the next generation of industry leaders. Her interdisciplinary background allows her to bring real-world experiences into the classroom, enriching the academic environment for her students.
Carrie Seymour's passion for consumer insights and commitment to continuous learning have positioned her as a thought leader in market research. Her extensive career, combined with her strong educational foundation, sets a remarkable example for professionals in the field of marketing and market research.
