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Carsten Luth
Sales Team Lead at Synapse
Carsten Luth is a dedicated professional with a Bachelor of Science in Management, Finance & Management from Tulane University - A.B. Freeman School of Business. His career has seen him take on various roles in the sales, project management, and operations sectors.
Carsten Luth is currently serving as the Sales Team Lead at Synapse, showcasing his leadership skills and expertise in the sales domain. Prior to his current role, he held positions within the sales department at Synapse, demonstrating his commitment to continuous growth and development.
Before joining Synapse, Carsten Luth gained valuable experience as a Project Manager at Fidor Bank AG, where he honed his project management abilities and contributed to the success of the organization's projects. Additionally, he also served as an Operations & Technology Intern at Northern Trust Corporation, further enriching his skill set and understanding of operations and technology within the corporate landscape.
Highlights
Well... that's a wrap for Metis. Here are some things we learned from trying to market in the AI space so you don't make the same mistakes we did:
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Marketing messaging revolving around the "promise of AI" or "how AI will change X industry" got a lot of interest, people responded at a huge rate and took calls. Unfortunately, those that are curious about it, probably aren't investing in it and it's a tough chasm to bridge (curiosity to actively paying).
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Folks that are using AI in a way that's relevant to their industry are doing it in house. The barriers to entry are extremely low, and engineers within an org have a better understanding of where AI might be a good fit/what problems the business might have (as opposed to trying to explain it to a 3rd party).
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Piggybacking on #2, if people are interested in buying an AI solution, they are looking for something end to end or, more likely, baked into an existing product. I think Microsoft probably will win the SMB market for AI tools purely because it's such an easy upsell to their existing products.
It was a fun learning experience, but now it's back to job hunting to rebuild my savings 😅 . If you know of anyone looking for GTM help, I would appreciate any intros!
Trying something audacious here- I need some fresh perspectives.
I'm looking for 10 people in my network to test a new flow I've been working on for Metis.
Are you willing to donate 30 minutes of your time to greatly help me out? DM me or comment nonsense below and I'll DM you.
The commitment:
- 10 min call to get some demographic info (what do you do for work)
- Send a couple emailed questions to an AI chatbot
- Login to our backend to test the coaching/feedback tool I've built.
Appreciate your consideration!
