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Carter Cast

Professor, Operating Partner and Author

Carter Cast is an accomplished business executive, educator, and author who currently serves as an Operating Partner at Pritzker Private Capital (PPC).13 He brings over 30 years of executive leadership experience to this role, where he advises and supports PPC's family of companies to enhance commercial activities that drive primary demand.1

Key aspects of Carter Cast's career and expertise include:

  1. Executive Experience:

    • Former CEO of Walmart.com, where he helped launch the company's digital and e-commerce strategy13
    • Founding chief marketing officer of Blue Nile, Inc., a leading online diamond and jewelry marketplace13
    • Director of marketing at Frito Lay, where his team developed Tostitos Scoops and launched the salsa and dip product line13
  2. Academic Role:

    • Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship at Northwestern University's Kellogg School of Management13
    • Teaches entrepreneurship and leadership courses, receiving multiple Faculty Impact Awards and the Sidney J. Levy award for teaching excellence3
  3. Venture Capital:

    • Operating Partner at Pritzker Group Venture Capital3
    • Assesses potential investments and advises portfolio companies4
  4. Board Memberships:

    • Sits on the boards of Kellanova (NYSE: K), SMS Assist, PLZ Corp., and Monogram Foods13
  5. Author:

    • Wrote "The Right (and Wrong) Stuff: How Brilliant Careers are Made – and Unmade," which Forbes named one of the six best self-help books35

Cast holds a bachelor's degree from Stanford University and an MBA from Northwestern's Kellogg School of Management.13 His approach to business and leadership emphasizes talent development, focus, and maintaining a long-term perspective.23

Highlights

May 15 · linkedin

Every organization can benefit from an Aspirational P&L. Read why via Harvard Business Review

David Gau #profitandloss

Feb 21 · linkedin

Stress among working adults is at an all-time high, but we can train our brains to better manage it. Read Tools for Dialing Down Workplace Stress via Kellogg Insight. #stressatwork #management #stress

Related Questions

What are some of Carter Cast's most notable achievements at Walmart.com?
How did Carter Cast's role at Blue Nile, Inc. shape his career?
What specific strategies did Carter Cast implement at Walmart.com for digital growth?
How does Carter Cast's experience at Frito Lay influence his current work?
What are Carter Cast's views on the future of e-commerce?
Carter Cast
Carter Cast, photo 1
Carter Cast, photo 2
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Location

Wilmette, Illinois, United States