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Carter Jensen
Strategist and Leader in Digital Strategy and Commerce
Carter Jensen is a Senior Manager of Enterprise Digital Strategy at General Mills, located in the Greater Minneapolis-St. Paul area. He has a strong background in digital strategy and marketing, particularly focusing on the integration of artificial intelligence in marketing initiatives.
Professional Background
- Current Role: Senior Manager, Global Digital Strategy & Emerging Capabilities at General Mills, where he leads efforts to enhance digital strategies across the organization.
- Previous Experience:
- Director of Strategy, Commerce at Latitude (2018-2020)
- Podcast Co-Host and Keynote Speaker at Omni Talk (2017-2020)
- Associate Director, Digital at Fallon (2017-2018)
- Senior Strategist, Commerce at Periscope (2016-2017)
- Business Development at Apple (2014-2015)
Achievements and Awards
Carter has received several accolades throughout his career:
- Gold Medal Award for Technical Experimentation in Marketing from General Mills (May 2022).
- Retail Innovator Award from Retail TouchPoints (July 2024).
- Recognized as one of the 32 Under 32 by AdFed Minnesota (July 2014).
- 40 Under 40 Award from Path to Purchase Institute (May 2023).
Additional Roles
He serves on the Editorial Advisory Board for the Path to Purchase Institute since May 2023, contributing to discussions on commerce marketing trends.
Carter Jensen is known for his innovative approach to digital marketing and strategy, making significant contributions to both his company and the broader industry.
Highlights
While on leave, I was honored to be among this year's recipients of the Retail TouchPoints Retail Innovator Awards for our work enabling markeing/retail teams with emerging tech across General Mills.
Its always great to have your work recognized but even better to be a part of such an incredible group ...
Kristi Argyilan / Albertsons Christine Foster / Kroger Alexis Hoopes / Mattel, Inc. Praveen Menon / CVS Media Exchange (CMX) Allen Warch / Dollar General Matt Ezyk / Pet Supermarket Anna Harman / Studs Jennifer Lambert / Hy-Vee, Inc. Rachel Neill / Figgy Jill Pavlovich / Albertsons Graham Poliner / Five Below Lynn Power / Conscious Beauty Collective Shop Ken Romaniszyn / ROYCE' Chocolate USA Lina Sabic / PACSUN Jill Sando / Target Douglas Weiss / WHP Global Ross Wiener / Visionworks of America Roberto Gomez Gonzalez / El Corte Inglés
Looking forward to all that is to come in 2025 and beyond!
It's day one back at General Mills HQ after an incredible parental leave. We welcomed Owen on May 1st and could not be happier. Mom, brothers, and even Raymond the dog are doing so well!
Leave like this is such an incredible gift — I am so thankful to work for a company and with a team that supported me throughout this time and transition (y'all' know who you are!) We are beyond lucky.
