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Casey Armstrong
Casey Armstrong is the Chief Marketing Officer (CMO) at ShipBob, a leading omnifulfillment platform that provides logistics solutions for e-commerce businesses. He has held this position since August 2018, where he oversees the marketing, partnership, and growth teams. Under his leadership, ShipBob has expanded significantly, supporting over 7,000 e-commerce brands and operating more than 30 fulfillment centers across the United States, Canada, Europe, and Australia.123
Professional Background
Before joining ShipBob, Casey served as the Vice President of Marketing at BigCommerce from August 2016 to August 2018. In this role, he was instrumental in driving growth for the e-commerce platform, which serves over 50,000 small to medium-sized businesses.14 Prior to BigCommerce, he was the Senior Vice President of Global Operations & Marketing at Watchmaster and also held various roles in marketing and operations across different companies including FullStackMarketer.com and PaleoHacks.23
Education
Casey holds a Bachelor of Arts (B.A.) degree from the University of Southern California, which laid the foundation for his extensive career in marketing and business development.2
Key Achievements
- Growth at ShipBob: Under Casey's guidance, ShipBob achieved a valuation of $1 billion in 2021, reflecting significant growth and market presence in the e-commerce fulfillment sector.56
- Marketing Strategy: He has been recognized for his strategic approach to marketing, focusing on essential channels and partnerships that align with business objectives. This method has proven effective in scaling operations and enhancing brand visibility.78
Personal Insights
Casey is known for advocating a streamlined tech stack in marketing operations to avoid inefficiencies that can hinder growth. His experience spans both B2B and B2C marketing strategies, making him a versatile leader in the e-commerce space.8
For further insights into his professional journey and thoughts on marketing strategies, Casey Armstrong can be found on LinkedIn under the username caseyflynnarmstrong.
Highlights
We're making it TikTok Official...as we're powering "Fulfilled by TikTok" across the US.
This is the fastest growing channel that I've ever witnessed for brands.
After launching just a few months ago, we've fulfilled hundreds of thousands of orders directly through "Fulfilled by TikTok" and we're barely scratching the surface.
And newer brands are even hitting hundreds or thousands of orders per day...such as I Love Chamoy, who is featured in the video here.
If you have questions or want to get started, reply here or just DM me directly and I'll personally help get you live.
So much to unlock:
- Huge new sales channel before and after peak
- Free Shipping & Express Shipping badging
- Nationwide inventory distribution
- Fast onboarding
- Very competitive pricing
- Endless scale
More info in the link in the comments.
If you want to grow quickly and get ahead of the competition, jump on this!
So we just added Melissa Nick, the now former Head of Fulfillment in North America at Amazon. She’s joining as our first Chief Supply Chain Officer. LFG!
https://lnkd.in/gwQGksxa
https://lnkd.in/gnd3QMrj
Thank you Emma and Liz for the coverage.
