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Casey Hurbis

Chief Marketing Officer-Rocket Mortgage + Detroit's IN HOUSE Agency-Ad Age Best Places To Work

Casey Hurbis is the Chief Marketing Officer at Rock Central, overseeing online and traditional marketing strategies for Rocket Mortgage, the largest mortgage lender.

He leads a team of over 300 members and has successfully launched multiple Super Bowl commercials for Rocket Mortgage, earning top accolades in the USA Today Ad Meter.

Casey orchestrated an exclusive partnership with the NFL and spearheaded initiatives like the Rocket Mortgage Super Bowl Squares Sweepstakes.

He played a pivotal role in establishing the Rocket Mortgage Classic, the first PGA TOUR event in Detroit, which garnered multiple prestigious awards in its inaugural year.

Additionally, Casey manages marketing efforts for various brands within the Rock Family of Companies, contributing to their success and industry recognition.

Before joining Rocket, Casey spent 24 years in automotive marketing, notably leading advertising for FIAT with innovative campaigns that reintroduced the brand to American consumers.

Apart from his professional endeavors, Casey is actively involved in charitable work with organizations like Special Olympics and Salvation Army, serving on various boards and councils.

Casey holds a Bachelor's degree in Advertising from Michigan State University and remains engaged with his alma mater and the local community, residing in Metro Detroit with his family.

Casey Hurbis
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Location

Detroit, Michigan, United States