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Casey Hurbis
Chief Marketing Officer-Rocket Mortgage + Detroit's IN HOUSE Agency-Ad Age Best Places To Work
Casey Hurbis is the Chief Marketing Officer at Rock Central, overseeing online and traditional marketing strategies for Rocket Mortgage, the largest mortgage lender.
He leads a team of over 300 members and has successfully launched multiple Super Bowl commercials for Rocket Mortgage, earning top accolades in the USA Today Ad Meter.
Casey orchestrated an exclusive partnership with the NFL and spearheaded initiatives like the Rocket Mortgage Super Bowl Squares Sweepstakes.
He played a pivotal role in establishing the Rocket Mortgage Classic, the first PGA TOUR event in Detroit, which garnered multiple prestigious awards in its inaugural year.
Additionally, Casey manages marketing efforts for various brands within the Rock Family of Companies, contributing to their success and industry recognition.
Before joining Rocket, Casey spent 24 years in automotive marketing, notably leading advertising for FIAT with innovative campaigns that reintroduced the brand to American consumers.
Apart from his professional endeavors, Casey is actively involved in charitable work with organizations like Special Olympics and Salvation Army, serving on various boards and councils.
Casey holds a Bachelor's degree in Advertising from Michigan State University and remains engaged with his alma mater and the local community, residing in Metro Detroit with his family.
Highlights
Detroit's heart beats a little faster in June.
The Rocket Mortgage Classic isn't just a PGA Tour tournament, it's a love letter to this city we call home who’s spirit is unbreakable.
This is our chance to roar—BTW—you should have seen my vertical jump (higher than Bill Laimbeer) when Rickie sunk the winning putt last year and show the world what Detroit's made of.
But the passion and endless efforts to stage the Rocket Mortgage Classic goes wayyyyy deeper than birdies. Every swing at the Rocket Mortgage Classic is a swing towards opportunity. We're bridging the digital divide, ensuring every Detroiter has the tools to thrive as we are obsessed with finding a better way for our community.
Hope to see you all at the Detroit Golf Club June 25-30!!
#PlayedInDetroit

The Rocket Mortgage Classic is around the corner and gotta come check out the Area 313 Celeb scramble on June 25th.
CWebb, Izzo, Hutch, and Megatron with more to come!
Complimentary admission and parking for fans on Tuesday, June 25 and Wednesday, June 26.
Hope to see you all at Detroit Golf Club June 25-30th.
#Detroit #PGATour #ChangingTheCourse

