Sign In

Casey Lehman

Marketing & Loyalty | Strategy & Ops

Casey Lehman is a seasoned strategist and marketer in the retail industry, with a strong focus on customer experience and digital initiatives. With over fifteen years of experience, Casey has a proven track record of driving growth and implementing large-scale consumer digital marketing, loyalty, and business transformation programs.

Casey's expertise lies in being a change agent and a cross-functional leader, with a history of building high-performing teams across various functions including strategy, marketing, partnerships, and operations. With a background in Economics from Harvard University and an MBA from the University of Virginia Darden School of Business, Casey is well-equipped with both theoretical knowledge and practical business skills.

Throughout Casey's career, roles of significant importance have included Vice President of Loyalty, Credit, and CRM at Macy's, Senior Vice President of Marketing Strategy, Operations, and Business Transformation at Calvin Klein, and various leadership positions at Starbucks, such as Senior Director of Loyalty & Customer Engagement, Director of Loyalty Strategy & Financial Partnerships, Sr. Brand Manager of Brand Loyalty, and Chief of Staff for Global R&D.

Casey also has experience in the consulting and finance sectors, having worked as a Strategy Manager at Monitor Deloitte Consulting, a Research Manager specializing in Tech, Media, & Telecom at Gerson Lehrman Group, and an Investment Banking Analyst focusing on Media & Telecom at Citigroup.

With a rich background in leading major retail brands through customer-focused strategies and digital transformations, Casey Lehman continues to be a prominent figure in the industry, showcasing a deep understanding of consumer behavior and market dynamics.

Highlights

May 31 · linkedin

Happy Pride Month eve! Pride Month should be every month, and as an ally I'm particularly proud of the new gift card designs we released this year in tribute.

My favorite is the third, where we have "pride" next to words like "joy", "love", "equality" and "proud". It's more than just pride, it's all these things, and more.

Nov 22 · linkedin

As balloons fly over Broadway on Thursday during the 97th Annual Macy's Thanksgiving Day Parade, I'm thrilled about the virtual ones flying in our Macy's mstyle metaverse with an exclusive crowd-voted Cool Cats balloon NFT and real-life figurine claimable by some very lucky American Express Macy's credit cardholders as part of our Star Rewards program.

And to 200 lucky few Macy's American Express cardholders, they'll also get front row seats to the best event of the year.

I'm grateful for the incredible team behind this for their innovation, agility, and relentless focus on delivering incredible experiences for our Star Rewards members - in physical and virtual reality. 👏 👏 👏 Mat Maffre Dave Torres Jessica Wegner Melanie DiPietro

Casey Lehman
Add to my network

Location

New York City Metropolitan Area