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Casie Jordan
VP, Revenue Platforms - Liftoff
Professional Background
Casie Jordan is a dynamic and seasoned leader in the digital advertising and marketing ecosystem, currently serving as the Vice President of Revenue Platforms at Liftoff Mobile. Throughout her illustrious career, Casie has demonstrated a commitment to driving revenue growth and enhancing advertising technologies. At Liftoff Mobile, she oversees key components of the company’s revenue strategy, including Liftoff Influence, Liftoff Intelligence, and Vungle's Exchange (VX). Her current role underscores her forward-thinking approach and ability to integrate cutting-edge technologies that revolutionize mobile advertising.
Before her tenure at Liftoff Mobile, Casie was a pivotal member of the leadership team at MoPub, where she played an instrumental role in increasing the company’s revenue by a remarkable 20x over an eight-year period. This success culminated in the sale of MoPub for an impressive $1.05 billion in 2021, marking a significant milestone in her career and in the realm of digital advertising.
At Twitter, Casie held numerous senior leadership positions, including General Manager of Liftoff Influence and the Plug, where she led the charge in launching Advanced Bidding. This initiative represented a groundbreaking moment for the mobile app ad industry as it introduced the first unified auction, streamlining the bidding process for advertisers.
Previously, Casie held a strategic role at Adobe, where she served as a Senior Manager leading the client services and consulting team for AudienceManager, Adobe’s leading Data Management Platform. Her journey at Adobe began with the acquisition of Demdex, recognized as the industry's inaugural Data Management Platform, and played a significant role in shaping Adobe's audience activation strategy.
Casie also has significant experience at Operative Media, where she focused on monetization strategies for Fox Interactive Media, particularly for the iconic platform MySpace. Her diverse career trajectory also includes roles in sales, editorial, and distribution at various notable organizations such as Nature.com, America Magazine, and Newsweek. Her background has equipped her with a holistic view of the advertising landscape, combining technical expertise with a profound understanding of customer needs.
With 17 years of rich experience in fostering growth in digital advertising and marketing businesses, Casie is especially skilled in people management, with 15 years dedicated to cultivating high-performing teams and guiding them to success.
Education and Achievements
Casie Jordan boasts a robust educational background, having earned a Bachelor's degree in Business Administration with a concentration in Management Accounting and a minor in Media Studies from Fordham University. Her educational foundation, combined with her extensive experience in technology and advertising, empowers her to lead with both analytical insight and creative vision.
In addition to her formal education, Casie has participated in several prestigious programs aimed at enhancing her leadership capabilities. She is a proud 2013 graduate of the Women Unlimited TEAM Program, which is designed to develop the next generation of women leaders. Furthering her commitment to personal and professional growth, she completed the ExecOnline Leading Strategic Growth program at Columbia Business School in 2018, which equipped her with advanced tools to drive strategic initiatives within her organization. Moreover, in 2020, she graduated from the Chief Executive Leadership Development program, which has further solidified her reputation as a thought leader in the digital marketing space.
Notable Achievements
- Growth Leadership: Casie's remarkable influence on MoPub's astounding revenue growth from $10M to $200M over just eight years showcases her strategic foresight and effective leadership. This transformative period concluded with the successful sale of MoPub to Twitter for $1.05 billion, cementing her status as a key player in the digital advertising arena.
- Innovative Contributions: Her instrumental role in launching Advanced Bidding at Twitter stands as a testament to her ability to pioneer industry-changing innovations. This unified auction transformed how advertisers bid on mobile app ads, marking a significant evolution in the advertising landscape.
- Foundational Experience: Her early career at Demdex and Adobe laid the groundwork for her expertise in Data Management Platforms, which continues to be highly relevant in today’s data-driven advertising environment.
- Strategic Partnerships: Throughout her career, Casie has fostered strong relationships with partners and clients, which has led to a track record of successful collaborations and enhanced revenue streams for the companies she has been a part of.
- Diversity and Inclusion Advocate: As a graduate of the Women Unlimited TEAM Program, Casie is a passionate advocate for women in leadership, committed to creating opportunities for underrepresented groups in technology and business. Her efforts to mentor and guide emerging leaders demonstrate her dedication to making the industry more inclusive.
Achievements
- Spearheaded MoPub's revenue growth from $10M to $200M.
- Led the launch of Advanced Bidding, a pioneering auction technology for mobile app ads.
- Integral in Adobe's audience activation strategy through AudienceManager.
- Extensive experience with Fox Interactive Media during the MySpace monetization phase.
- Strong advocate for women in leadership and diversity in tech.
