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Casper Heiselberg

Director Of Marketing Operations at DreamHack Sports Games

Casper Heiselberg is a digital professional with extensive experience in sports and entertainment. He previously served as the Head of Digital at F.C. Copenhagen (FCK), where he played a crucial role in developing and implementing the club's digital strategy.12 During his tenure, Heiselberg led the relaunch of FCK's official club website in 2017, which significantly improved user engagement and functionality.24

Heiselberg's career in sports digital began at the young age of 17 when he combined his passion for Manchester United and web development to create OldTrafford.dk, a Danish online platform for Manchester United fans.15 This project, which has published over 29,000 articles since 2003, served as a playground for developing his digital skills.1

After his time at F.C. Copenhagen, Heiselberg worked for two years with DreamHack Sports Games, collaborating with leading sports organizations.3 As of February 2025, Heiselberg is associated with Tivoli, according to his LinkedIn profile.7

Throughout his career, Heiselberg has demonstrated expertise in various areas of digital strategy, including:

  1. Website development and optimization
  2. Fan engagement through social media
  3. Digital ticketing solutions
  4. Content creation and management
  5. Analytics and data-driven decision making146

Heiselberg is known for his innovative approach to digital solutions in sports, emphasizing the importance of understanding both the technical aspects and the unique needs of sports fans.14

Highlights

Apr 17 · sportsgeekhq.com
FC Copenhagen & Digital with Casper Heiselberg - Sports Geek
FC Copenhagen & Digital with Casper Heiselberg - Sports Geek
OldTrafford.dk : Home of Manchester United in Denmark
Sep 13 · ffwagency.com
Drupal Platform Providing World-Class Experience | F.C. Copenhagen

Related Questions

What inspired Casper Heiselberg to start his career in sports digital at such a young age?
How did Casper's love for Manchester United influence his digital projects?
What were the main challenges Casper faced when relaunching the official F.C. Copenhagen website?
How does Casper integrate digital skills into his work at F.C. Copenhagen?
What role does Telia Replay play in enhancing the fan experience at F.C. Copenhagen?
Casper Heiselberg
Casper Heiselberg, photo 1
Casper Heiselberg, photo 2
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Location

Copenhagen, Capital Region, Denmark