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Cassandra Do Carmo
Media & Marketing Specialist | Educator at Usyd | Senior Brand Marketing Manager @Lyka
Cassandra Do Carmo is a highly skilled strategic professional with a diverse background in media, creativity, innovation, and education.
With experience in service design, CDP development, qualitative and quantitative research, design thinking, media, and creative strategy, Cassandra excels in various areas.
In addition to her agency roles, she is an accomplished university educator with a focus on marketing.
Cassandra is passionate about innovation, digital transformation, education, and social media, believing that businesses should have a purpose beyond profit.
She is currently enhancing her skills through Applied Design units at Utas, focusing on design aesthetics and user experience.
On a personal level, Cassandra enjoys exploring creativity through strategic thinking and creative arts, currently taking a watercoloring course.
Her educational background includes a Bachelor of Commerce in Marketing and International Business from the University of Sydney as well as ongoing studies in Applied Design at the University of Tasmania.
Over the course of her career, Cassandra has held various roles such as Senior Brand Marketing Manager at Lyka, Marketing Tutor, and positions at agencies like Apparent, The Innovation Chapel, Atomic 212º Group, Vizeum, and Carat.
Her journey also includes experiences in promotions, marketing, and leadership roles in diverse industries.
Highlights
We are on the lookout for a Marketing Manager to join the team at Lyka. Apply online or DM me if you or someone you know could be a good fit 🐶 https://lnkd.in/gB_iPbce
Had an amazing time at the "Building Brand of the Future" event hosted by Tracksuit on Tuesday! 🚀 Big shoutout to Rachael Wilde (Tyers) from tbh Skincare, Timothy Snape from Heaps Normal, and Isaac Peiris from The Daily Aus for sharing their wisdom on the panel 🌟
Not only did I leave feeling inspired, but I also connected with some incredible brands in attendance. 🤝 It's a powerful reminder that we're all on this journey together, striking the right balance between the 'long and the short of it' as we strengthen our brands. 💪 Can't wait for the next one!
