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Cassandra Ehioghiren-Gumbs

Senior Media Connections Manager

Cassandra Ehioghiren-Gumbs is a Senior Media Connections Manager at Target, specializing in media strategy.3 She has a background in digital marketing and previously served as a Digital Supervisor at Essence, where she developed skills to drive business growth and cultivate key partnerships.1

Professional Background

Cassandra's career trajectory includes:

  • Current Role: Senior Media Connections Manager at Target, focusing on media strategy3
  • Previous Position: Digital Supervisor at Essence1

Personal Interests and Identity

Cassandra describes herself as:

  • An adventure taker
  • Nigerian Black Female
  • Addicted to retail3

Recent Activities

Cassandra has expressed interest in sharing her work experiences on social media. She mentioned wanting to highlight the innovative projects her Media Connections team at Target is working on, emphasizing their efforts to push boundaries in the field.4

Personal Life

In her personal life, Cassandra is expecting a child. She and her partner, Raheem Gumbs, have created a baby registry for their upcoming arrival in August 2024.2

Cassandra Ehioghiren-Gumbs appears to be a dynamic professional in the media and marketing industry, balancing her career growth with personal milestones and a passion for retail and adventure.

Highlights

May 15 · linkedin

Hi LinkedIn Family,

I want to start sharing some of the cool things that I do on the Media Connections team here at Target because we really are working to go beyond traditional media activations and finding new ways of reaching our guests. Our most recent campaign with Tabitha Brown was the perfect starting place.

Introducing: "The Tab Cab".

As some of you may know, Tabitha's Brown 4th installment of her collection dropped this weekend and the guests of course are LOVING everything. Prior to this moment, I had the pleasure of working with our Talent and Experience team on enhancing the experience of guests at the Tab Cookout that was held in Greensboro. My team and I were able to ideate ways that we could not only drive awareness but more importantly, spread the joy and sense of community that Tabitha exudes everyday and in everything she does.The Tab Cab is a mobile experience where guests were able to have moments to engage with the cars as well have photo sharing moments which we all LOVE. We had a total of 10 cars all wrapped with the vibrant colours of this collection. Some guests even got to ride the cab while others were able to snag a photo with Tab which was really exciting. I am so happy about the work we were able to accomplish and intentionality we were able to seek here. Special shout out to our Media partners at EssenceMediacom who played a role in getting this off the ground.

We have so much more in store (no pun intended) this year and can't wait to share it all. If you are in the Greensboro and Eden area, keep an eye out for the Tab Cab and tag me in it if you happen to catch it.

Oct 17 · linkedin

Related Questions

What are some of Cassandra Ehioghiren-Gumbs's key achievements at Essence?
How did Cassandra transition from Essence to Target?
What specific strategies has Cassandra implemented to drive business growth?
Can you provide examples of key partnerships Cassandra has cultivated?
What is Cassandra's background before joining Essence?
Cassandra Ehioghiren-Gumbs
Cassandra Ehioghiren-Gumbs, photo 1
Cassandra Ehioghiren-Gumbs, photo 2
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Location

New York City Metropolitan Area