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Cassandra Stevens

Global Performance Acceleration Lead

Cassandra Stevens is a seasoned professional in the media and commerce industry, currently serving as the Global Performance Acceleration Lead at Publicis Media.1 With over 15 years of experience, she has established herself as an expert in digital marketing, commerce strategies, and performance acceleration.14

Career Highlights

Current Role:: As the Global Performance Acceleration Lead at Publicis Media since March 2023, Cassandra partners with global FMCG brands to define their commerce strategies, digital shelf content operations, and retail media models.1

Previous Positions::

  • Global Head of Commerce at Publicis Commerce (February 2021 - March 2023)
  • Global Commerce Lead at Publicis Commerce (March 2018 - February 2021)
  • Senior Digital Marketing Manager at John Lewis Partnership (September 2016 - March 2018)
  • Various roles at ZenithOptimedia, including Digital Planning Director, Worldwide (2009 - 2016)1

Expertise and Responsibilities

Cassandra's expertise lies in:

  • Developing commerce strategies and business plans
  • Optimizing digital shelf content operations
  • Creating retail media models
  • Delivering channel growth and hitting sales targets
  • Maintaining core KPIs such as GTN, ROAS, and Sales1

In her previous role as Global Commerce Director at Zenith, she was responsible for driving the company's global commerce offer and helping clients integrate their marketing and sales activities while developing profitable partnerships with online retailers.2

Education and Professional Development

  • Marketing Week Mini MBA with Mark Ritson (2021)
  • Bachelor's degree in Mass Communications, Advertising from Iona University (2005 - 2009)1

Cassandra Stevens is recognized as a natural leader who consistently strives for excellence in her work and is dedicated to driving innovation in the commerce and digital marketing space.3

Highlights

Jul 16 · linkedin

Spending some time learning new things before I return to work from maternity leave.

Did I get to spend as much time as I wanted on the course, or give 100% on the submissions? No. But I learned some new things so I’ll take it as a win. 👩‍🏫

I’ve obtained a new certification: Oxford Artificial Intelligence Programme from University of Oxford!

Feb 13 · linkedin

Today is my first day back to work after 10 months on maternity leave. Thank you UK & Publicis Groupe UK's policies for making that an option. I am so grateful for that time off with my little buddy, and so in awe of all the parents that have done this before. I spoke with a few amazing mamas that I have worked with before to ask them for their advice and collected some of the best pieces that people have sent. It's too good not to share, so here is my first LinkedIn Article!

Thank you Louise Kristensen, Becky Brock, Caroline Pathy, Meghan Johnson and to all my mum friends that have been super supportive along the way. Also, thank you to Ali Nehme for welcoming me back to Publicis Media.

Tell me if you have things to add and ill let you know how it goes along the way! #maternityleave #workingmum

Related Questions

What are some key achievements of Cassandra Stevens in her role at Publicis Media?
How has Cassandra Stevens' career evolved over the past 15 years?
What specific strategies does Cassandra Stevens implement for FMCG brands?
What challenges has Cassandra Stevens faced in her role at Publicis Media?
How does Cassandra Stevens' experience at John Lewis influence her current work?
Cassandra Stevens
Cassandra Stevens, photo 1
Cassandra Stevens, photo 2
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Location

London Area, United Kingdom