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Cassaundra Baca

Dreaming up "great ideas" that often scare my team/partners! ~ If your dreams don't scare you, they're not big enough...EJS

Cassaundra Melgar-C'De Baca, MBA, MS, is a seasoned business development, design, and process professional with over 30 years of experience in various industries.

She is the CEO & Founder of Veterans and Military Families at F7 GROUP, the Commander of American Legion Post 213, and the COO of the CenTex VSO Alliance.

Cassaundra holds an MBA in Marketing/International Business from Dallas Baptist University and a BABA in Marketing from the same institution. She has also completed the altMBA certificate program with a focus on Business, Management, and Marketing.

Her specialties include business process improvement tools, survey design and analysis, strategic planning, project and program management, team development and management, integrated marketing communications, qualitative analysis and problem solving, among others.

Cassaundra is involved in various organizations such as Intrepid Global Leadership, EF LEGION, VETTED, City of Austin, F7 GROUP, and more, holding roles from Founder to Chief Operating Officer to Board Chair.

She has held leadership positions in companies like Medi-Weightloss®, Coffee Exchange, TVG Capital, Adams-McClure, 7-Eleven, Starbucks Coffee Company, Publicis Advertising, Brann Worldwide, and TracyLocke.

Cassaundra's expertise lies in developing people, leading teams, and creating innovative programs and organizations that aim to strengthen communities and uplift individuals during challenging times.

She is passionate about leadership development, team building, and providing transition education programs for veterans, military personnel, and industry leaders.

Cassaundra's educational background, combined with her extensive professional experience, positions her as a valuable asset in driving business growth, fostering innovation, and empowering individuals and teams to reach their full potential.

Cassaundra Baca
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Location

Austin, Texas