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Cassie Gasson
Chief Marketing Officer at THRIVE
Cassie Gasson is a high-energy marketing leader who has recently been promoted to Co-CEO at Thrive Learning, an all-in-one learning technology company.12 Her career at Thrive has been marked by rapid advancement and significant achievements:
Career Progression
- Joined Thrive in October 2019 as Head of Marketing1
- Quickly rose to become Chief Marketing Officer (CMO)1
- Became the youngest female Director and Shareholder at age 261
- Promoted to Co-CEO in August 2024, sharing the role with founder Sean Reddington12
Achievements
- Won the Women In Marketing's Best Leader Award1
- Transformed Thrive's marketing into the company's leading revenue generator, delivering 65% of new business revenue1
- Instrumental in driving innovation and bringing in an experienced AI team1
- Contributed to a 54% increase in annual recurring revenue (ARR) and 30% customer base growth year-on-year1
Background
- Previously worked as a Marketing Executive at Mind Click from July 2015 to May 20174
- Held positions as Marketing Executive and Marketing Manager at The Student Room Group from May 2017 to October 20194
Leadership Style
Gasson is known for her strategic vision, leadership skills, and ability to drive growth and innovation. She focuses on creating cutting-edge digital experiences and empowering the next generation of professionals.1
Impact on Thrive
Under Gasson's leadership, Thrive has experienced remarkable growth, with approximately 200 employees and over 380 companies as customers across 60+ countries. The company has achieved a valuation of 150 million pounds without external funding.13
Cassie Gasson's promotion to Co-CEO at age 30 demonstrates Thrive's commitment to fostering talent and promoting diversity in leadership, as women make up 50% of Thrive's leadership team.13


