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Cassie Harris

Sr. eCommerce Marketing Manager, Acquisition at PC Richard & Son

Cassie Harris is a seasoned marketer with a knack for delving deep into the 'whys' behind successful marketing strategies. With a rich background spanning over a decade collaborating with agencies in various retail settings, both public and private, Cassie possesses a unique talent for translating executive visions into practical, actionable tasks. She is celebrated for her strong collaborative skills and leadership prowess, often bridging gaps between departments to achieve collective goals.

Cassie's expertise encompasses a wide array of marketing domains including Integrated Marketing, Digital Marketing, eMail Management & Production, Display Advertising, Reporting & Analysis, Affiliate Management, Integrated Marketing Strategy, Project Management, Contract Negotiation, Branding, Creative Development, Agency Management, SEO, OTT, Data Analytics, and both Paid & Organic Social Media. She has honed her proficiency in Google Ads & Searchlight, holding certifications in these areas.

Educationally, Cassie pursued an MBA with focuses on eMarketing and Social Media at Rutgers University and earlier completed a Bachelor's degree in Business Management from Adelphi University.

In her professional journey, Cassie held key roles including Sr. eCommerce Marketing Manager, Acquisition at PC Richard & Son, eCommerce Marketing Manager at PC Richard & Son, Affiliate Manager at PC Richard & Son, Brand Marketing Manager - Home & Outlet at Lord & Taylor, Digital Marketing Manager at Bed Bath & Beyond Inc, and initially started as a Marketing Assistant at Bed Bath & Beyond. Additionally, Cassie dedicated time as a Volunteer Teen Counselor and Mentor at St. Anthony's Church Youth Ministry.

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Location

Oceanside, New York, United States