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Cassie T.

Global Head of Creative Solutions & Trends

Cassie T. is a versatile professional known for her expertise in trend forecasting, integrated strategy, and design thinking.

With a background in BBA, Design, and Management from Parsons School of Design and experience at various renowned organizations including TikTok, BuzzFeed, and Havas Worldwide, Cassie brings a wealth of knowledge and creativity to her roles.

During her tenure as the Global Head of Creative Solutions at TikTok, Cassie played a crucial role in enhancing the business brand by developing key assets and pioneering the global trends discipline within the company.

Her diverse skill set encompasses creative ideation, digital strategy, and brand development, making her a sought-after leader in the marketing and creative industry.

As a former teacher, instructor, and strategist at esteemed institutions like Parsons School of Design and Miami Ad School, Cassie is passionate about sharing her expertise and nurturing the next generation of creative minds.

Cassie T. continues to make significant contributions to the field of creative solutions and trend forecasting, demonstrating her commitment to driving innovation and growth in every role she undertakes.

Highlights

Dec 8 · linkedin

When creativity feels like it’s reinvented on TikTok every few months, keeping up can feel overwhelming. In my team’s What’s Next 2024 Report 🔮, we’ve forecasted TikTok-first long-term trends to help marketers navigate the ever changing world of creativity from 🔍 Curiosities Peaked, to 📖 Storytelling Unhinged, to 🤝 Bridging the Trust Gap. AND we’ve tied our trends to creative and ad solutions that make it easier to understand how to create winning and dare I say unhinged content on our platform.

Shoutout and thank you to countless individuals that made this report great, including but not limited to: Amanda Simpson, Dan Connor , Ann Nguyen , Alex G. , Michelle Lim , Ananya K. , Yu Qi , Adria Farrero , Josh Fruttiger , Wadnes J. Castelly , Ryan Hague , Haley Paas , Sloane Humphrey , Sandra Manzanares , Paige Rollins , Brian Wall, Vita Molis , Jaclyn Williams , Rachael Ryan

Oct 27 · linkedin

🦋Have you ever heard of an unconference?

I had not until last week at #WPPSTREAM in Greece. The joy, learnings, and new friends has been really energizing.

What did I unlearn at the unconference?

I unlearned how I can show up. After Stream, I walked away with new questions for myself and our industry:

🙉 How often do we present vs listen?

🐒 How often do we share our work to people like us to get affirmation because it’s easier vs opposing views that make us rethink our ideas, even if it takes longer?

🙈 Why do we wait for things to be “perfect” vs getting perspective early?

🙊 How can we inject more improv creative moments in our everyday to make stronger speakers later on?

Cc: James Muil Adrian Mulryan Agustina Panzoni Mayi Hughes Anastasia Evans Lizzy Dale

Cassie T.
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Location

New York, New York, United States