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Cassie Wilcox

VP, Global Research & Insights at Medallia

Cassie Wilcox is the Vice President of Global Research & Insights at Medallia, a company that develops software to measure and improve customer experience in real time.1 She has been in this role since August 2023 and is based in the Greater Boston area.1

Wilcox leads Medallia's Embedded Expert (EE) team, which is a community of seasoned Customer Experience (CX) practitioners who help clients throughout their journey, from strategy and design to program governance and change management.1 Her team provides strategic guidance and recommendations for leveraging Medallia's technology effectively within large organizations.1

Prior to her current position, Wilcox held several other roles at Medallia, including:

  • Vice President, CX/EX Advisory & Research Services (Feb 2022 - Oct 2023)
  • Senior Director, CX Advisory & Research Services (May 2021 - Jan 2022)
  • Director, Medallia Professional Services (Nov 2019 - May 2021)
  • Embedded Expert (May 2017 - Nov 2019)
  • Senior Manager, Solutions Consulting (Aug 2016 - May 2017)
  • Manager, Solutions Consulting (Jul 2014 - Aug 2016)1

Wilcox has a B.S. in Applied Math & Statistics from The Johns Hopkins University, which she earned between 2005 and 2009.1 She is also a Certified Customer Experience Professional (CCXP), having obtained this certification from the Customer Experience Professionals Association (CXPA) in May 2018.1

In her role, Wilcox is actively involved in driving market research initiatives and improving customer experience strategies. She emphasizes the importance of quick insights in today's fast-paced business environment, noting that brands need to get answers to their questions within 72 hours to keep up with changing consumer behavior and competitor dynamics.2

Highlights

Nov 8 · medallia.com
Driving CX Forward: A Quick Guide to Medallia Market Research ...
Oct 15 · medallia.com
How to Conduct Market Research for Your Customer Experience ...
Sep 11 · medallia.com
Why is Market Research Important for Customer Experience?
Cassie Wilcox, MPP'19, on a Life-Changing Trip in a Ford Escape ...
Jan 1 · rocketreach.co
Cassie Wilcox Email & Phone Number | Georgia State University ...

Related Questions

What are some key achievements of Cassie Wilcox at Medallia?
How does Cassie Wilcox's role at Medallia impact customer experience strategies?
What is the Embedded Expert team at Medallia, and how does it contribute to CX initiatives?
Can you provide examples of companies that have successfully implemented Medallia's software under Cassie Wilcox's leadership?
What specific challenges does Cassie Wilcox address in her role at Medallia?
Cassie Wilcox
Cassie Wilcox, photo 1
Cassie Wilcox, photo 2
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Location

Greater Boston