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Cassie Young

Experienced Venture Capitalist and Executive in Marketing Technology

Cassie Young is a General Partner at Primary Venture Partners, a New York-based venture capital firm with $1 billion in assets under management.23 Here are some key details about her background and role:

Professional Experience

Primary Venture Partners:

  • Joined in January 2020 as a Partner
  • Promoted to General Partner in 2022
  • Leads B2B SaaS investments
  • Manages the firm's Impact program, working closely with portfolio companies to help scale their sales, marketing, and customer operations2

Previous Roles:

  • Chief Customer Officer at CM Group (2018-2020)
  • Chief Revenue Officer at Sailthru (prior to CM Group acquisition)
  • Various roles in strategy and analytics earlier in her career2

Investment Focus

  • Specializes in B2B software companies
  • Invests in pre-seed and seed stage startups
  • Focuses on companies based in the USA, particularly New York1

Education

  • MBA from Dartmouth College's Tuck School of Business
  • Undergraduate degree from Duke University24

Additional Involvement

  • Member of Chief, a private network for women executives
  • Advisory Board Member for Venture For America
  • Instructor at Pavilion, teaching courses on growth marketing and customer success2

Cassie is known for her expertise in SaaS, growth strategies, and customer operations. She takes an active role in supporting Primary's portfolio companies, leveraging her operational experience to help founders build and scale their businesses.12

Highlights

Jul 29 · linkedin

🚚🚨Calling all AEs and Freight/Logistics folks!! Another Monday means it's time for the Primary Venture Partners' GTM role of the week, and today I'm excited to highlight an opportunity to join Matt Silver, Rylan Hawkins and the incredible team at Cargado as one of their early account executives!🚚🚨

Cargado is an early stage technology startup revolutionizing how U.S.-Mexico cross-border logistics are executed. Mexico has recently taken over the #1 spot as the United States’ leading trading partner, so the need for simplifying the complexities of freight moving across the border and creating a more reliable/connected supply chain has never been greater. I learned a ton about the current state of this world via Primary's diligence process and I can confidently say that this opportunity will give you a front row seat to true industry disruption.

AEs will be responsible for selling new business deals to prospects in the freight brokerage space. Accelerating new business advances Cargado's marketplace strategy, so AEs play a massive role in the business' overall growth. This sales is a great opportunity for folks with 2+ years experience closing deals, and prior freight brokerage experience is an absolute must. This role is hybrid out of Chicago and may involve up to 20% travel to visit key clients (including in Mexico and Canada).

https://lnkd.in/e-BWJXGC

...and even if freight brokerage isn't for you, we have almost 350 other open roles across the Primary portfolio! Check them out here and be sure to fill out our confidential talent tracker so that we can get in touch re: confidential roles as well: https://lnkd.in/dVbBpb5c

Jun 27 · linkedin

Startups frequently debate whether or not to charge for services, especially when it comes to new customer implementations. With the benefit of years of pattern recognition observing onboarding processes that have gone well and others that have gone off the rails, I’ll say this: implementations work better when customers have skin in the game, so I am a huge proponent of charging for them.

For SaaS companies thinking about monetizing the PS function for the first time, I've finally put pen to paper on a few considerations and tips to help you get started. Highlights include:

🕛 Implementing time-tracking to develop a command for where and how your team is spending their time, largely because this knowledge will help you scope projects and set pricing for them ⚕ Developing baselines for the metrics that matter: productive time, utilization rate, billable hours, etc. 💲 Working with Finance to establish your breakeven points 🛑 Getting comfortable making exceptions for existing customers (read: do free work), but be strategic about why 👩‍💼 Remembering that you must professionalize Professional Services to earn the right to charge customers in the first place!

https://lnkd.in/e24EyUAj

Related Questions

What are some notable companies in Cassie Young's portfolio?
How does Cassie Young's role as an operating partner differ from other VCs?
What is the Primary Venture Partners' Impact team, and how does it support startups?
What sectors does Primary Venture Partners primarily invest in?
How did Cassie Young transition from a growth executive to a VC?
Cassie Young
Cassie Young, photo 1
Cassie Young, photo 2
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Experience

General Partner at Primary Venture Partners since January 2020
Chief Customer Officer at CM Group (December 2018 - January 2020), Chief Commercial / Revenue Officer at Sailthru (February 2018 - March 2019), Executive Vice President, Global Customer Success / Clie at Sailthru (May 2013 - September 2014)

Education

MBA in General Management from Dartmouth College - The Tuck School of Business (2009 - 2011), AB in Sociology, History from Duke University (2001 - 2005)

Location

New York, New York, United States