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Cassy Weber
past board member at imagiNation 150 and board member at First Robotics Western Canada. CEO of MindFuel (NFP - STEM Innovation) and CEO Wonderville Enterprises Ltd. (eLearning - Student Engagement)
Cassy Weber is a dynamic social enterprise entrepreneur and a forward-thinking leader in education product innovation and management. With an impressive background that encompasses various roles in education technology, high-tech executive level business management, and nonprofit sector leadership, Cassy has carved a niche for herself as an expert in developing products and strategies that foster engagement and learning. Her professional journey is marked by a passion for leveraging technology and education to create impactful solutions, particularly in the field of social enterprise.
Cassy’s career reflects her robust executive-level experience in sales, business and market development, customer engagement, and product life cycle management. She has a proven track record in launching new products and effectively managing their growth in competitive markets. Her strategic mindset allows her to navigate complex business landscapes, making her a sought-after expert in deal structure, marketing communications, and financial modeling. Cassy’s contributions in these areas have not only propelled the companies she has worked for towards success but have also significantly impacted the communities they serve.
In terms of her educational background, Cassy holds a Bachelor of Commerce degree from The University of British Columbia, which laid the foundation for her business acumen. She further enhanced her expertise with a Master of Education in Educational Technology also from The University of British Columbia. In addition to her formal education, Cassy obtained a Graduate Certificate in Technology-Based Distributed Learning, which underscores her commitment to integrating technology and education. Her studies in Science, Technology, and Society at the University of Waterloo and her TESL Certificate from Vancouver Teacher Training Centre have equipped her with a unique perspective on the intersection of technology, science, and education, further enhancing her effectiveness in the field.
Throughout her career, Cassy has held various key positions, showcasing her leadership and vision in both startup environments and established organizations. As the Chief Executive Officer at Wonderville Enterprises (WVE), Cassy has led efforts to innovate and create engaging educational products, demonstrating her commitment to improving learning experiences globally. Prior to her role at WVE, Cassy served as CEO at MindFuel.ca, where she spearheaded initiatives designed to enhance STEM education accessibility for young learners. Her work at MindFuel.ca exemplifies her dedication to advancing education through technology, aligning with her overarching mission of supporting learners and educators alike.
Cassy’s professional history is marked by her influence in several notable organizations. She was formerly the Senior Vice President of Monetization at Poynt Corporation, where her insights into market development helped in shaping their business strategy. As the Vice President of Marketing and Business Development at KnowledgeWhere, a subsidiary of Blister Entertainment, her innovative approach helped elevate brand presence in an increasingly digital market. Additionally, her experience as Executive Vice President of Operations, Marketing, and Corporate Development at Quick Link Communications reflects her ability to foster synergistic collaborations that benefit both the organization and its customers.
Her community engagements extend beyond just corporate roles, as she has served as a board member for organizations such as imagiNation 150 and FIRST Robotics Western Canada. These positions demonstrate her commitment to promoting education, technology, and innovation among youth, and her recognition of the importance of fostering future leaders in these sectors. Cassy also held various communications and executive roles at Times Three Inc. and Cell-Loc Inc., where she further honed her skills in corporate communications, investor relations, and content management. Before returning to Canada, she contributed her expertise as a TESL instructor in South Korea, shaping the language skills of non-native English speakers. This role reaffirmed her dedication to education, diversity, and global engagement, which continue to influence her work today.
