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Catalina Lyon

Ingeniera Comercial

Catalina Lyon is a Commercial Engineer in transition with 20 years of experience in brand building strategies. She excels in negotiation with various stakeholders and possesses strong adaptability, creativity, proactivity, productivity, problem-solving skills, and leadership qualities.

Her expertise lies in developing innovative and effective plans by leveraging consumer insights and market understanding to enhance brand value. Catalina has led multifunctional teams in marketing initiatives across diverse industries such as consumer goods, TV production, artistic events, and tech innovation.

She is motivated by roles that involve leading teams of diverse backgrounds to collaborate effectively and produce innovative solutions. Catalina's aspiration is to advance her marketing and innovation skills to navigate the challenges of the Digital Transformation Era for brands and companies.

For her educational background, Catalina Lyon pursued studies in Business Administration with a focus on Marketing Strategies & Technology, including a Postgraduate program in Digital Marketing & E-Commerce at the Universidad de Chile. She also holds a degree in Commercial Engineering specializing in Marketing and Business Strategy from the Pontificia Universidad Católica de Chile.

Throughout her career, Catalina has been associated with various organizations, including LYON Marketing Consultants where she serves as a Consultant. She has previously co-founded VeArte Producciones and held managerial roles at Movistar Empresas, Tastets Systems S.A., Aplaplac - TVN, Belcorp, and Procter & Gamble.

Catalina Lyon
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Location

Chile