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Catarina Sismeiro

VP Marketing and Communications | Board Member | University Professor and Keynote Speaker

Catarina Sismeiro is an experienced marketing and communications professional who was recently appointed as the VP Marketing and Communications at Capgemini Italy.12 Here's a comprehensive overview of her background and current role:

Professional Experience

Catarina Sismeiro has over 20 years of experience in the marketing and communications sector, with a strong focus on advanced analytics, data management, and digital transformation.23 Her career has spanned across academic, consulting, and industry leadership roles.

Current Position:: In July 2024, Sismeiro was appointed as the Marketing & Communications Director (VP Marketing and Communications) at Capgemini Italy.12

Previous Role:: Prior to joining Capgemini, Sismeiro served as the Managing Director of Annalect Italy, the data and analytics division of Omnicom Media Group, for seven years.23

Academic Background and Expertise

Sismeiro holds a Ph.D. in Quantitative Marketing from the University of California, Los Angeles.3 Her expertise includes:

  • Statistical methods and advanced analytics
  • Data management and AI applications
  • Digital technologies and consumer behavior analysis

She has held academic positions at prestigious institutions such as Imperial College London and the University of Southern California.3

Industry Impact

Throughout her career, Sismeiro has played a crucial role in supporting leading companies across various sectors, including:

  • FMCG (Fast Moving Consumer Goods)
  • Media
  • Automotive
  • Pharmaceutical

She has assisted these companies in their digital and technological transformation journeys.12

Approach to New Role

In her new position at Capgemini, Sismeiro aims to:

  1. Elevate the Capgemini brand and showcase its strong competencies in strategic, engineering, and digital transformation areas.
  2. Leverage her experience in technology and data management to align with Capgemini's expertise in AI, cloud, and data.
  3. Focus on precision and transparency to achieve significant business results.12

Sismeiro expressed enthusiasm for joining Capgemini, citing the company's cutting-edge competencies in AI, cloud, and data, as well as its strong values regarding diversity and sustainability.2

Highlights

Jul 15 · linkedin

I’m thrilled to announce that I’ve taken on the position of VP Marketing and Communications at Capgemini Italy. After a few weeks of onboarding, I truly feel that Capgemini and I are a perfect match!

I’d like to express my gratitude to Monia Ferrari, Virginie Regis, and Christel Lerouge for this incredible opportunity.

Within Capgemini, I discovered like-minded professionals who share my passion for innovation, data, and technology, engaged in providing strategic advice and driving robust digital transformation across a wide range of industries. With nearly 10,000 professionals in Italy alone (and a global team of 340,000 across 55 countries), Capgemini boasts cutting-edge expertise in AI, cloud solutions, and data systems. The company’s deep industry experience and extensive partner network, coupled with the unwavering commitment to core values, like diversity and sustainability, makes Capgemini the ideal partner for my next professional chapter.

As I step out of my comfort zone and embark on this new adventure, I can’t help but to thank everyone at Annalect Italy. It was an honor to have contributed to the growth and development of Annalect’s amazing professionals and their success. To my fantastic team in Annalect: I leave you in very capable hands! Here’s to a bright future ahead!

(you see depicted the unpacking of the official welcome kit, the reconnecting with old acquaintances turned colleagues, and the enjoying of rooftop events with our Capgemini’s wonderful clients)

#getthefutureyouwant

Oct 25 · linkedin

Are you interested in hearing more about Attention metrics? Then don’t miss Nora and I in the upcoming ASI conference in Nice!   This year, together with the amazing Nora Schmitz of Ipsos, we’ll be presenting the main findings of Beyond Visual Attention, an Omnicom Media Group Italy interdisciplinary multi-phase and multi-method study that explores different dimensions of Attention and its measurement in a natural setting.

The goal is to use local Italian data to support brands in their communication decisions, seeking a better balance between impact and the desire to respect individuals’ needs. Another evidence of how Omnicom Media Group Italy and Annalect always strive to provide their clients with innovative and science-grounded solutions, partnering with the best in class in the market.

We’ll be there, will you? (for the session details follow link in the comments)

Marco Girelli Marco Robbiati

Related Questions

Quali sono stati i principali progetti di Catarina Sismeiro a Capgemini?
Come ha influenzato la carriera di Catarina Sismeiro la sua esperienza accademica?
Quali sono le competenze principali di Catarina Sismeiro nel campo della trasformazione digitale?
In che modo Catarina Sismeiro ha contribuito alla crescita di Annalect Italia?
Quali sono i prossimi obiettivi di Catarina Sismeiro per Capgemini?
Catarina Sismeiro
Catarina Sismeiro, photo 1
Catarina Sismeiro, photo 2
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Location

Milan, Lombardy, Italy