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Catharine Meketa-Poirot

Industry Manager, Health & Wellness

Catharine Meketa-Poirot is a seasoned sales and marketing professional with over 20 years of experience in the media and advertising industry. She currently serves as the Industry Manager for Health & Wellness at CVS Media Exchange (CMX), a position she has held since June 2023.1

Career Highlights

Current Role: As the Industry Manager for Health & Wellness at CMX, Catharine is responsible for driving revenue and growth in the health and wellness sector.1 She has been actively involved in various industry events, including attending Groceryshop 2023 in Las Vegas with her CMX team.2

Previous Positions: Before joining CMX, Catharine held several leadership roles:

  • Managing Vice President of Commercial Sales at MNTN (March 2022 - April 2023)1
  • SVP/VP of Brand Partnerships at QuickFrame (May 2019 - December 2021)1
  • Executive Director at SANDOW (February 2016 - May 2019)1

Achievements and Skills

Catharine is known for her:

  • Ability to exceed revenue goals consistently1
  • Strategic leadership in sales and business development1
  • Success in growing new business sales, with 90-100% year-over-year growth for three consecutive years at QuickFrame1
  • Expertise in digital growth strategies, resulting in significant revenue increases1

Professional Network

Catharine is a member of Chief, a private network designed to drive more women into positions of power and support their leadership journey.1

Education

She is an alumna of the University of Maryland.1

Catharine Meketa-Poirot is recognized as a results-driven revenue leader with a proven track record in media, advertising, and marketing. Her expertise spans various aspects of the industry, including retail media, in-store marketing, and data-driven strategies.3

Highlights

Oct 18 · Digiday
How social media is helping brands connect with Gen Z audiences - Digiday
How social media is helping brands connect with Gen Z audiences - Digiday
Oct 18 · Digiday
How social media is helping brands connect with Gen Z audiences - Digiday
How social media is helping brands connect with Gen Z audiences - Digiday

Related Questions

What are Catharine Meketa-Poirot's key achievements at CVS Media Exchange (CMX)?
How did Catharine Meketa-Poirot contribute to the growth of QuickFrame?
What strategies did Catharine Meketa-Poirot use to increase revenue at MNTN?
What is Catharine Meketa-Poirot's role at Chief, and how does it impact her career?
How has Catharine Meketa-Poirot's experience at Hearst influenced her career?
Catharine Meketa-Poirot
Catharine Meketa-Poirot, photo 1
Catharine Meketa-Poirot, photo 2
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Location

New York City Metropolitan Area