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Catherine Callaway

Marketing & Development, Social Impact Strategy & Leader

Catherine Callaway is the Senior Vice President of Marketing and Development at VNS Health, formerly known as Visiting Nurse Service of New York (VNSNY).3 She played a key role in the organization's rebranding from VNSNY to VNS Health in May 2022.23

Callaway has extensive experience in marketing and rebranding efforts, having been involved in similar projects throughout her career, including at British Airways.2 At VNS Health, she was instrumental in the rebranding process, which aimed to unify the organization's various services under a single, easily recognizable brand.3

Her responsibilities include overseeing marketing strategies and fundraising efforts for the organization. Callaway has been involved in successful fundraising events, such as the 2019 VNSNY Benefit that raised a record-breaking $1.6 million for charitable care and community benefit programs.1 More recently, in November 2024, she reported on a benefit that raised over $1.1 million for similar causes.4

Callaway is also active in promoting diversity and inclusion initiatives within the organization. In June 2024, she expressed pride in her colleagues' efforts related to the Office of Diversity, Equity, and Inclusion (ODEI) at VNS Health.5

Highlights

Jun 3 · hospicenews.com
VNSNY Poised for Interstate Growth, Rebrands as VNS Health
Meet VNS Health: Why America's Largest Home Health Nonprofit Is ...

Related Questions

What inspired Catherine Callaway to pursue a career in marketing and development?
How did Catherine Callaway contribute to the rebranding of VNSNY to VNS Health?
What are some of the key challenges Catherine Callaway has faced in her role at VNS Health?
How has Catherine Callaway's experience at British Airways influenced her approach at VNS Health?
What are Catherine Callaway's core values and how does she implement them at VNS Health?
Catherine Callaway
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Location

New York, New York, United States