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Catherine Chien

Global Logistics & Supply Chain Management Professional

Catherine Chien is a results-oriented technology marketer with 13 years of experience leading regional B2B and B2C marketing efforts in the Asia-Pacific (APAC) region.1 She currently holds the position of Head of Marketing for APAC at Deel, a global payroll and compliance platform.1

Professional Background

Catherine's career has focused on technology marketing, with a particular emphasis on the APAC market. Her LinkedIn profile (username: cchien) highlights her expertise in go-to-market (GTM) strategies, lifecycle marketing, and brand marketing.2

Education

Catherine Chien received her education at National Chengchi University in Taiwan.1 This educational background has likely contributed to her understanding of both Western and Asian business practices, which is valuable for her role in APAC marketing.

Skills and Expertise

Throughout her career, Catherine has developed a strong skill set in:

  • Regional B2B and B2C marketing
  • Go-to-market (GTM) strategies
  • Lifecycle marketing
  • Brand marketing
  • Technology marketing

Her experience and skills make her well-suited for her current role at Deel, where she leads marketing efforts for the APAC region in a rapidly growing technology company.

Highlights

Aug 30 · linkedin

Excited to see our global Bring the World to Work campaign come to life at Raffles Place MRT station in Singapore! As an all-in-one full stack HR platform, Deel helps businesses hire, onboard and pay their global team regardless where they are. #bringtheworldtowork #deel

Mark Samlal, Lawrence Pushpam, Olivier Elbaz, Karen Ng, Rachel Shulman, Cloudi Kuang, Meltem Kuran Berkowitz, Jolanta Aerts, Antonia Sanda, Ilana Elbaz, Julian Wong, Janet M. Stubbs, Grace Bunardi, T., Kelvin A., Shannon Wai, Sean L., Mike Lim, Shawnvinder Singh, Nick Ping, Elizabeth Thai

Mar 6 · linkedin

Excited to share Deel simplified Chinese website (https://lnkd.in/gtZdCRKK) has gone LIVE! With more Chinese resources accessible online, we look forward to helping more businesses in China build their international team effortlessly! 今天很高兴宣布 Deel 简体中文网站正式上线, 期许未来能帮助更多中国企业轻松出海, 以更合规更简易的方式扩张全球团队!

#china #globalexpansion

Alex Bouaziz, Shuo Wang, Olivier Elbaz, Ilana Elbaz, Meltem Kuran Berkowitz, Grace Stuart, Joel Murphy, Karen Ng, Sean Lee, Kyle Liu, Vince Pei, Christy WONG, Dave K., Anita Huang, Pallas W., Eason Gu, Candy Davey

Related Questions

What are Catherine Chien's main responsibilities at Deel?
How did Catherine Chien transition from logistics to digital marketing?
What achievements does Catherine Chien have in her marketing career?
What is Catherine Chien's educational background?
How has Catherine Chien's experience at Dimerco Express Group influenced her career?
Catherine Chien
Catherine Chien, photo 1
Catherine Chien, photo 2
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Experience

Digital Marketing Director at Dimerco Express Group
Consultant at Supply Chain, Corporate Senior Manager, Business Intelligence Technology at Dimerco Express Group, Corporate Senior Supply Chain Analyst at Dimerco Express

Education

Digital Marketing Strategies at Kellogg Executive Education (2021-2022), MBA in Supply Chain from 美國伊利諾大學厄巴納香檳分校 (1998-2000)

Location

Singapore