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Catherine Cook
Executive Director | Brand Marketing | Product Management | Talent Development | Adweek Executive Mentee
Catherine Cook is an enthusiastic and innovative integrated marketer with a keen business acumen and a flair for creative leadership. With a remarkable 14 years of experience under her belt, she has honed her skills in developing comprehensive marketing campaigns that span brand, retail, trade, B2B, public relations, creative, and consumer experience realms. Catherine excels in leveraging data analytics to merge consumer insights, business intelligence, and cultural strategies to drive compelling campaigns and solve commercial challenges. Known for her positivity, supportive demeanor, and collaborative approach, she excels in leading diverse teams and delivering impactful results. She thrives on working with brands that have passionate and dedicated followings, a testament to her expertise and effectiveness in the industry.
Highlights
Today marked the graduation of our 2021 Adweek Executive Mentor Program! I hit the jackpot getting paired with Jeff Jenkins whose insight, intelligence and energy made every call incredibly enriching and so much fun.
Three key things I learned from our calls this summer:
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What works for you is the right thing - I recognized that we spend a lot of time searching for personal + career answers outside of ourselves in books, articles and in the opinions of others. Whether it's a 3x5 index card or a workbook of self discovery, determine what works specifically for you and do more of that.
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Find your squad and keep them close - one of the best things about this program was providing a safe space to be transparent and vulnerable about our ambitions with a senior leader. There's incredible value in surrounding yourself with people who will tell you the truth and help you grow with productive advice.
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Make it a priority to pay it forward - I had the benefit of learning not only from Jeff, but from his own experiences with mentors in his life. I look forward to giving back and advancing the personal aspirations and careers of those in my network.
Thank you Jordan Praitano and team Adweek for this unforgettable program!
Adweek, thank you, thank you, thank you - so pumped to be a part of the 2021 Executive Mentorship Program! I can't wait to get started. Congrats to my fellow Mentees, let's go!!
