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Catherine Cu

Co-founder & CEO at COCOFLOSS

Catherine Cu is an entrepreneur passionate about art, design, and wellness, who co-founded Cocofloss with her sister Dr. Chrystle Cu.12 She previously worked in investment banking after college and later joined a startup before launching Cocofloss in 2015.2

Key Details::

  • Co-founder of Cocofloss, a dental care company
  • Based in San Mateo, California
  • Graduated from Stanford University2
  • Worked in investment banking before becoming an entrepreneur

Catherine's motivation for Cocofloss was to create a fun and positive brand that makes oral care enjoyable. As she explains, "Our mission is to help people keep their teeth for life by making oral care fun".2 Together with her sister Chrystle, they have grown the company from 2 to 15 employees and expanded their product line to include unique flavored dental care products.2

The sisters self-financed Cocofloss and have been committed to disrupting the traditional oral care market by creating products that people actually want to use.2 Catherine brings her entrepreneurial spirit and marketing background to the company, helping to build a brand that makes flossing a delightful experience.

Highlights

Aug 16 · linkedin

Cocofloss made Inc. 5000’s list, placing us in the top .07% of privately-owned companies in the U.S. in terms of multi-year growth. We are amazed at how far our business has come, sister-owned-and-run and bootstrapped. Chrystle Cu 🌈

I am sitting now in the reception room at Young Dental Group in my hometown of San Mateo where all of this started in 2014. I had camped out at my sister’s dental practice to interview all her patients about their oral care issues, and it’s here where I learned that gum disease is a huge source of misery for nearly everyone. These first-hand experiences convinced me to team up with my sister (and dentist) on this crazy floss idea she was nagging me on.

Years later, it’s very cool to see our floss dream continue to flourish. We are grateful to our community of dentists, hygienists, and staff who have rallied around our mission; to our parents, family, and friends who have poured in so much labor and energy to help us just because; to our partners whose dedication to quality and sustainability fuel us; to our teammates who make all this possible; and to our customers who energize us.

Best of all, our Cocofloss journey is still just beginning. We have so many goodies in the works that we’re eager to share as we continue to reimagine oral care. 🦷🪄 #inc5000 #bootstrapped

Great job team Cocofloss!

Related Questions

What inspired Catherine Cu to co-found Cocofloss?
How did Catherine Cu and Chrystle Cu come up with the idea for Cocofloss?
What are Catherine Cu's main responsibilities at Cocofloss?
How has Catherine Cu's background in art and design influenced Cocofloss?
What makes Cocofloss different from other dental flosses?
Catherine Cu
Catherine Cu, photo 1
Catherine Cu, photo 2
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Location

San Mateo, California, United States