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Cat Lawler
Talent Buyer Assistant at AEG Presents
Catherine Lawler is an enthusiastic and driven recent graduate who has made significant strides in the music industry during her academic career. A dedicated learner, Catherine has a Bachelor of Applied Science (BASc) degree in Music Industry Management from Ferris State University, where she honed her skills and knowledge in the intricacies of the music business. Catherine's education has equipped her with a strong foundation in music management, marketing, and the operations behind successful events, empowering her to find her place within the vibrant world of music.
Throughout her time at university, Catherine actively sought opportunities to expand her industry experience and cultivate essential relationships within the music community. Her professional journey began with an internship at Paradigm Talent Agency, where she gained hands-on experience in talent representation and the broader dynamics of the entertainment industry. This role served as a stepping stone for her subsequent positions, providing practical insights into managing artistic careers and navigating the complex landscape of the music business.
Catherine continued to build her professional repertoire with other notable internships at Degy Entertainment and a role as a Sales Associate at Tillys. Each experience has sharpened her skills in areas such as customer service, sales, and event coordination, critical components of the music management industry. Catherine's ability to juggle multiple roles effectively demonstrates her commitment to personal growth and professional development.
Another highlight of Catherine's career is her work at AEG Presents as a Talent Buyer Assistant. AEG Presents is one of the leading live entertainment companies worldwide, and this role places Catherine at the epicenter of organizing and promoting live music events. This opportunity has allowed her to deepen her understanding of talent buying, negotiations, and event execution, all vital to success in the music industry.
In addition to her work with music industry professionals, Catherine has also contributed to community wellbeing through her previous role as a Social Media Manager with Yoga Moves MS. Here, she utilized her digital marketing skills to enhance engagement and awareness of social media platforms while promoting health and wellness initiatives.
Before stepping into the role of Talent Buyer Assistant, Catherine's experience at the Royal Oak Music Theatre and as a VIP Host for Live Nation Entertainment enriched her practical knowledge of the performance side of the industry. These roles provided her with invaluable insights into customer relations, event logistics, and guest satisfaction, which are paramount in creating memorable live music experiences for audiences.
Catherine's journey is also marked by her active participation in various organizations during her college years. As the Vice President of Internal Affairs and Music Takes Action Coordinator within Entertainment Unlimited, she took on leadership roles that strengthened her organizational and collaborative skills. These positions allowed her to connect with fellow passionate students while contributing to the development of events that spotlighted music industry careers and artistic expression within her community. Additionally, as a Publicity Coordinator, she played an essential part in promoting campus events and connecting artists with audiences, expanding her understanding of marketing within the music sector.
Catherine Lawler is an inspiring example of a recent college graduate ready to make a mark in the music industry. Her comprehensive educational background, coupled with her diverse practical experiences across various facets of the industry, makes her a valuable asset to any team. As she navigates her career path, Catherine remains committed to learning, growing, and contributing to the evolution of the music business.
