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Catherine Leung

Managing Executive Director, Head of Activation

Catherine Leung is the Managing Executive Director, Head of Activation at Hearts & Science, a global marketing agency.12 With over a decade of experience in the digital marketing industry, she specializes in building connections between consumers and global brands.2

Career Highlights

  • Current role: Managing Executive Director, Head of Activation at Hearts & Science (since 2021)1
  • Previous positions:
    • SVP, Digital Investment at Zenith (2019-2021)
    • Various roles at Carat, including Vice President Group Director, Digital (2015-2019)
    • Digital Manager at Spark Foundry (2013-2015)
    • Digital Associate at Mediavest (2012-2013)
    • Roles at MEC, including Senior Associate and Associate (2010-2012)1

Expertise and Achievements

Catherine is known for her:

  • Big-picture perspective and deep technical knowledge in digital marketing2
  • Ability to balance data and emotion throughout the consumer journey2
  • Strategic vision, which has led to award-winning work, including an Effie, Cannes Creative Data Lions, and a Carat Diamond2
  • Success in delivering significant savings and media value through strategic negotiations2

Education

She holds a BA in Communications, with a focus on Advertising, Public Relations, and Digital Media from Loyola University Maryland (2005-2009).1

Catherine is recognized for her curiosity and constant drive to improve digital services for clients. Her expertise extends to areas such as commerce and experience design.2

Related Questions

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Catherine Leung
Catherine Leung, photo 1
Catherine Leung, photo 2
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Location

New York City Metropolitan Area