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Catherine Zuppe (DeSantis)

Digital Channel Director, Pfizer

Catherine Zuppe (DeSantis) is a seasoned director of marketing executive with over 10 years of experience in strategic sales and leadership.

She is recognized for her natural aptitude in developing and implementing innovative marketing strategies, site operations, branding strategies, consumer insight, and campaign execution.

Throughout her career, Catherine has played a pivotal role in contributing directly to company growth and expansion, consistently exceeding performance goals.

Her expertise lies in lead generation, product-market fit, content marketing, B2B partnerships, paid and print advertising, as well as embracing technology solutions on new platforms.

Currently serving as the Digital Channel Director at Pfizer for clinical trial websites, Catherine leads marketing, design, and development strategies to increase site visits and conversions.

Her colleagues describe her as a progressive, driven, down-to-earth, technical, and managerial expert, known for delivering superior solutions that yield profitable results on time and within budget.

Catherine studied Bachelor of Science in Finance and Marketing at Rider University and has held various roles in renowned organizations such as Pfizer, Thinkful, Chegg Inc., and Sophia Learning.

She has a diverse professional background ranging from marketing internships at Tommy Hilfiger and Hearst Magazines to senior roles at Thinkful and Pfizer, showcasing her adaptability and leadership skills.

Catherine Zuppe (DeSantis)
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Location

New York City Metropolitan Area