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Cathleen Jacobson, MBA
Media | Digital Marketing | Ecommerce
Cathleen Jacobson, MBA, is a senior marketing leader with a comprehensive background in omni-channel marketing, customer relationship management, cardholder loyalty programs, and media strategy/buying.
She is known for being an empowering team-builder who utilizes her business acumen to drive results, foster stakeholder consensus, and uphold high performance standards in a constantly evolving media landscape.
Cathleen pursued her education, earning an MBA in Marketing from Northeastern Illinois University and a BBA in Marketing from the University of Wisconsin-Whitewater.
Throughout her career, she has held key positions in various organizations, including Vice President Media and Director, Digital Marketing at TruStage, VP Marketing at Batteries Plus Bulbs, and several roles at The Bon-Ton Stores, Inc., such as Vice President of Marketing, Media, and Administration, Divisional Vice President of Media Buying, and Divisional Vice President of eCommerce.
Prior to these roles, Cathleen gained valuable experience in marketing, photographic services, and retail management at well-known companies like Sears, Roebuck and Co., Kohl's Department Stores, and CARSON PIRIE SCOTT.
Her diverse professional background contributes to her expertise in driving successful marketing strategies, building strong customer relationships, and effectively managing media campaigns across multiple channels.
Highlights
I’m happy to share that I’m starting a new position as Vice President Media at TruStage!
Just about a year ago, I made a tough decision to try something new. Retail had been my 'thing' for a long time and while I continue to love the industry, I wanted to grow. Push my boundaries; use what I love to do and share that with another industry. So, I went on a bit of a journey and found myself interviewing at CUNA Mutual Group. Little did I know that this sleepy giant in my home state had been quietly growing and stretching itself - and was preparing for a big change of its own.
Yesterday we announced to the public that CUNA Mutual Group and the other 13 brands within the company were coming together as TruStage. A unified name that retains our heritage and focus of providing a brighter financial future for all. Given I wasn't yet fully entrenched in my 'day job', I had the opportunity to work on parts of the campaign supporting the announcement of our unification. What I found was a team that is incredibly smart, dedicated and unified towards our mission. What a joy it has been to be associated with this team and this community.
As I adjusted my employer in LinkedIn, many of you said congratulations, and I thank you for that! But...I'm so happy to say that I am working for the same company, doing incredible things to bring that bright financial future for everyone.
Hello, TruStage!
