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Cathy Boxall

SVP Brand Entertainment at The Story Lab

Cathy Boxall is an experienced entertainment marketing specialist and senior leader with over 20 years of experience in the industry.3 She currently serves as the Global Head of Entertainment at dentsu.3

Boxall's expertise lies in partnerships within the entertainment industry, with a strong focus on marketing, sales, and brand/digital business leadership. She specializes in transforming brands and businesses through high-growth strategies.2

In her role, Cathy leads global brand entertainment initiatives, devising and producing market-leading entertainment properties for global clients.5 She works across various platforms including theatrical, broadcast, streaming, digital, audio, and social media.4

Boxall is known for her insights on emerging trends in the entertainment industry, including the impact of AI, innovative brand integration strategies in TV and film, and the importance of intellectual property in engaging audiences across platforms.1

Highlights

Jul 10 · youtube.com
Live at Cannes Lions with Cathy Boxall and Geneva Wasserman
Live at Cannes Lions with Cathy Boxall and Geneva Wasserman
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

Related Questions

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Cathy Boxall
Cathy Boxall, photo 1
Cathy Boxall, photo 2
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Location

London, Greater London, United Kingdom