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Cathy Boxall

SVP Brand Entertainment at The Story Lab

Cathy Boxall is an experienced entertainment marketing specialist and senior leader with over 20 years of experience in the industry.3 She currently serves as the Global Head of Entertainment at dentsu.3

Boxall's expertise lies in partnerships within the entertainment industry, with a strong focus on marketing, sales, and brand/digital business leadership. She specializes in transforming brands and businesses through high-growth strategies.2

In her role, Cathy leads global brand entertainment initiatives, devising and producing market-leading entertainment properties for global clients.5 She works across various platforms including theatrical, broadcast, streaming, digital, audio, and social media.4

Boxall is known for her insights on emerging trends in the entertainment industry, including the impact of AI, innovative brand integration strategies in TV and film, and the importance of intellectual property in engaging audiences across platforms.1

Highlights

Mar 10 · linkedin

Very proud to announce that this week sees the launch of our latest brand-funded original TV series, a first for our wonderful clients at Birra Moretti and The HEINEKEN Company

'Live Italian' is a three-part series following Jack Whitehall, Maya Jama and Lawrence Dallaglio as they explore Italian culture and discover what it means to Live Italian. Available on Amazon Prime Video from Friday 10th March.

Congratulations to all the the teams at Heineken especially Dino Bozzone, Marcelo Amstalden Möller, Malgorzata Lubelska and everyone who worked so hard to bring this fantastic project to life. Too many to mention here but special thanks as always to our incredibly talented team, Mark Rosenegk, George Cottrell, Neil Lamb, Luci Sanan and of course our friends at Electric Robin and Amazon Prime

It's a fantastic show, already garnering a lot of press attention. If you are looking for something to watch this weekend, be sure to check it out!

Trailer here: https://lnkd.in/ervd6Aa7

#entertainment #brandedentertainment #culture #teamwork

Related Questions

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Cathy Boxall
Cathy Boxall, photo 1
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Location

London, Greater London, United Kingdom