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Cathy Cao

Digital Strategies, Performance Analytics, IT & Change Management

Cathy Cao is an experienced marketing professional who has held leadership roles in various companies. She served as the Director of Digital at Olive Tree Holdings from July 2019 to December 2022.3 Currently, she is the Vice President of Marketing at Objective, Investment Banking & Valuation.1

Cathy has over 12 years of experience in marketing and communications, specializing in end-to-end marketing functions for new market penetration and growth, with a focus on financial services firms.1 Her expertise includes combining storytelling with data analytics and MarTech to drive successful campaigns and coach marketing teams.1

During her time at Olive Tree Holdings, Cathy played a significant role in the company's growth, helping to increase their assets under management (AUM) from $250 million to $1.8 billion.1 She established their digital agency, which specialized in go-to-market strategy and product launches.1

Prior to Olive Tree Holdings, Cathy worked at Meridian Capital Group and Compass, where she scaled the marketing platform for Real Estate agents from 60 to 3000 agents over four years.13

Cathy is passionate about empowering individuals to expand their digital marketing expertise and has taught Digital Marketing bootcamps at General Assembly.12 She graduated from the University of Michigan with a BA in Arts & Ideas and has been actively involved in non-profit advisory boards.1

Highlights

Sep 29 · generalassemb.ly
Cathy Cao | General Assembly
Jun 27 · youtube.com
This cacao ceremony takes chocolate to a spiritual level - YouTube
This cacao ceremony takes chocolate to a spiritual level - YouTube
Mar 25 · landesgroup.com
Building Generational Wealth with Commercial Real Estate
May 27 · foodinsight.org
Going Cuckoo for Cacao - Food Insight
Aug 17 · StreetInsider.com
Olive Tree Affordable Housing Development Announces Second Closing within the Houston-Metro: The Life at Grand Oaks - StreetInsider.com
Aug 17 · Business Wire
Olive Tree Affordable Housing Development Announces Second Closing within the Houston-Metro: The Life at Grand Oaks - Business Wire
Cacao biotechnology: current status and future prospects - PMC

Related Questions

What are some of Cathy Cao's most notable achievements at Olive Tree Holdings?
How did Cathy Cao contribute to the growth of Olive Tree Holdings?
What specific strategies did Cathy Cao use to scale the marketing platform at Compass?
Can you provide examples of successful campaigns Cathy Cao led at Objective?
What is Cathy Cao's educational background and how has it influenced her career?
Cathy Cao
Cathy Cao, photo 1
Cathy Cao, photo 2
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Location

New York, New York, United States