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Cathy Ryan
Regional Manager, DSP Sales & Account Management at Xandr
Professional Background
Cathy Ryan is an accomplished National Accounts Director with over 20 years of extensive experience in Account Management and Sales. Her expertise lies in Integrated Digital Marketing strategies, which she employs to bring maximum exposure and growth not only for new businesses but also for established organizations. Throughout her career, Cathy has proven herself as an energetic and dynamic professional, consistently meeting or exceeding annual sales goals in highly competitive and fast-paced environments.
A notable core strength of Cathy is her ability to establish credibility and gain buy-in from senior corporate decision-makers. By collaborating effectively with internal support teams, she ensures that projects are delivered on time and within budget. Cathy thrives in environments that require innovation and attention to detail and has successfully developed new business plans and marketing strategies that utilize consultative, solution-based selling tactics. These abilities have led to increased revenue generation and maximized customer satisfaction across the organizations where she has worked.
Education and Achievements
Cathy's educational background includes studies in Corporate Communications at the College of Charleston, a strong foundation that complements her professional expertise. Throughout her career, she has been recognized with numerous accolades for her exceptional performance and contributions in sales and account management. Notable achievements include winning the Retail Team Player Award (2013) and the All Star Award (2010) during her tenure at Yahoo. Additionally, she was one of the first participants in the Emerging Sales Leadership Program at Weather.com (2006), an acknowledgment of her commitment to professional growth and development.
Cathy also received the Landmark Core Characteristics Award (2002) and the Landmark Leadership Award (1999) from Weather.com, highlighting her leadership qualities and her ability to align teams with the core values of the organization. These awards reflect Cathy’s dedication to her profession and her consistent pursuit of excellence.
Career Progression
Throughout her career, Cathy has held a variety of roles that showcase her ability to grow and adapt in the field of digital marketing and sales. She currently serves as Regional Manager of DSP Sales & Account Management at Xandr, where she has continued to make strides in integrated marketing strategies while delivering impactful results. Prior to joining Xandr, she was the Head of Sales for the Southeast Region at Pixability and Quantcast, managing sales strategies that drove growth in those rapidly evolving markets.
Before her roles in senior sales management, Cathy served as a Senior Account Executive and Account Director at The Weather Company, an IBM business, where her leadership in account management laid the groundwork for her future success. Her journey in the industry began at Yahoo! Inc. as an Account Director, over time progressing through various account executive and management roles at weather.com and Ogilvy & Mather. This diverse and rich experience equips Cathy with the insights and versatility necessary to lead teams effectively and drive customer success through innovative marketing approaches.
Collaborative Leadership and Team Development
As Cathy advanced in her career, she developed a keen ability to build and lead collaborative teams focused on results. She is passionate about mentoring and training advertising employees to extract optimum performance from their roles. Her dynamic leadership style fosters an environment of growth and mutual respect, where ideas thrive and performance is consistently improved. This approach not only enhances team output but also strengthens employee satisfaction and loyalty within the organizations she has contributed to.
Community Connection and Networking
In the ever-evolving landscape of integrated marketing, Cathy recognizes the importance of connection and collaboration. She is always open to networking opportunities and invites others to connect with her through LinkedIn. Her willingness to engage with peers, share insights, and discuss trends demonstrates her commitment to fostering a vibrant professional community.
Notable Skills and Expertise
Cathy's extensive experience and education have provided her with a multitude of skills, including:
- Strategic Account Management: Expertise in managing large accounts and strategic relationships, ensuring mutual benefits for both clients and the organization.
- Integrated Digital Marketing: Strong background in devising and implementing effective marketing strategies across various digital platforms.
- Team Collaboration: A talent for building and leading teams that collaborate effectively to achieve set objectives.
- Sales Strategy Development: Proven ability to develop and execute sales strategies that drive revenue growth.
- Client Engagement: Skills in consultative selling and customer engagement that lead to high satisfaction rates among clients.
Conclusion
Cathy Ryan's impressive career in Account Management and Sales, coupled with her extensive knowledge of integrated marketing, positions her as a leader in the industry. Her track record of success, commitment to excellence, and passion for driving results through teamwork highlight her as a valuable asset in any business environment. If you are interested in learning more about her contributions or connecting professionally, do not hesitate to reach out through LinkedIn.
