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Catie Ivey

Revenue Leader ** Tech Enthusiast ** Diversity Advocate

Catie Ivey is a dedicated professional with a passion for improving the world's experience with software, empowering the next generation of sellers and sales leaders, and advocating for more women in top leadership positions. She has a strong background in B2B sales, leadership development, and promoting diversity and inclusion. Catie believes in the potential of individuals and the power of engaged teams. With a Bachelor's degree in International Affairs from Kennesaw State University, she has held significant roles such as Chief Revenue Officer at Walnut, VP of Enterprise Sales at Pendo.io, RVP of Sales at Demandbase, and various leadership positions in renowned organizations like Marketo and salesforce.com.

Highlights

Aug 22 · linkedin

I was chatting over the weekend with two of my best friends (who just happen to both be in B2B sales), and the conversation went something like this:

It's been a tough few quarters. Is it getting better (yet)? Not really.

Are your deals taking longer? Yup.

Are y'all seeing conversion rates decline? Sure are.

What about ACV? Has it gone down? You know it.

Competitive pressure increasing? You bet.

How many of your friends are on track to hit quota this quarter? Not many.

TLDR: it's still rough out there. And AEs and CSMs are definitely feeling it.

We're all scrambling to help our sellers get "unstuck".

And most B2B revenue leaders I talk to are on the hunt for tech or strategy or process improvements (or all of the above!).

Loved reading this morning about a Walnut customer who was able to shorten sales cycles and improve efficiency by leveraging interactive demos.

In a selling environment where most things feels really hard, technology that drives GTM efficiency and alignment feels more important than ever.

Cheers to my AE and AM and CSM friends out there fighting the good fight and finding new and creative and better ways to help your customers win.

And here's hoping that we all have plenty more to celebrate in the months and quarters to come 🥂

Aug 19 · linkedin

I’ve never been a big believer in work-life “balance”.

For me it’s always been about finding ways to more effectively blend the various pieces of my life, which has become more important than ever since becoming a mom.

So today my work-life “blend” meant making time for a special family breakfast and for first day of pre-school drop off.

I love working (most of the time!)

And I’m beyond grateful for the privilege of being able to embrace a career that I love and do work that feels meaningful.

And I’m beyond grateful for the incredible support network I have around me that allow me to thrive in multiple arenas.

But today in particular I’m even more grateful for this cheeky, funny, happy girl that is embarking on her own new adventure.

And grateful for the opportunity to celebrate the various milestones, big and small 💕

Catie Ivey
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Location

Atlanta, Georgia, United States