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Xi Gong

Program Manager At Microsoft at Microsoft

White House Presidential Innovation Fellow l Prev. Product Manager @Facebook & Microsoft | Harvard '15 | Stanford GSB '22

Highlights

May 14 · twitter

Excited to lead @nectarsocialai’s $30M Series A to build the AI-powered operating system for modern marketing.

I can’t remember the last time I opened a marketing email. 80% of gen Z social media engagement is in the DMs. The convos that actually shape what people buy have moved into DMs, comments, group chats, and creator posts, but brands currently can't reach this surface area at scale.

Ex-Meta cofounders @misbahuz and @farahura are building the system of action to redefine modern marketing, starting with social. Their agents manage 10M+ customer conversations per week across customers like @elfcosmetics and @LiquidDeath. They're collapsing legacy marketing tools, while driving $100M+ of new sales from DMs.

With official data partnerships across Meta, TikTok, LinkedIn, @Reddit, and @X, Nectar already powers modern marketing for many of the world’s most influential brands and Fortune 500 companies.

As Ekta Chopra, Chief Al Officer at e.l.f. Cosmetics said, "Social is where discovery, decision, and loyalty actually happen. Nectar has combined our customer experience, influencer, social marketing, and insights work into one operating system, lifted response rates 60%, and given us the first clean line from a social conversation to revenue.”

More on our thesis: https://t.co/n56xcvhyyS

@MenloVentures @amywumartin @trueventures @GVteam @tonysphere @fffabulous @GwynethPaltrow @marrc @flyingfishvc @mralexfrias @Jenny_RTR @sophiaamoruso

Excited to lead @nectarsocialai’s $30M Series A to build the AI-powered operating system for modern
Apr 6 · twitter

what podcast will @AnthropicAI acquire

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Xi Gong
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Experience

Student Leader at Bank Of America
Ca State Vice President at Ca Future Business Leaders Of America

Education

Oxford Academy
Troy High School
Bachelor Of Arts, Harvard University

Location

Seattle, Washington, United States