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Cédric Signori
Branding & Digital Marketing Consultant - Artificial Intelligence Marketing
Cédric Signori is a seasoned digital marketing professional currently serving as the Chief Marketing Officer at Equitus.ai, a position he has held since November 2023. He has a rich history in digital marketing and consulting, having previously worked as a Consulting CMO and Founder of Ikarium since 2021, and as the Managing Director of Bright Step from 2012 to 2021, where he focused on transforming B2B companies into successful global B2C brands.
Professional Background
- Equitus.ai: As CMO, he drives strategic marketing initiatives that leverage advanced AI technologies to deliver actionable insights and enhance brand presence.
- Ikarium: In this role, he specializes in comprehensive marketing strategies aimed at accelerating growth for both startups and established companies.
- Bright Step: Signori successfully transitioned a B2B company into a global B2C online luxury brand, significantly increasing sales across multiple regions including Asia and the U.S.
Early Career
Cédric's career began in the late 1990s when he founded a web agency that focused on the video game industry. Over the years, he has held various leadership roles, including:
- VP of Marketing at Buildother (2009-2012), where he specialized in branding for franchisors.
- Marketing Director at Entropics (2002-2005), introducing innovative cloud storage solutions.
- His early work included significant contributions to Infogrames (now Atari), where he led marketing efforts for several hit video games.
Education and Certifications
Cédric holds an engineering degree from the SAE Institute of Technology Paris and has obtained various certifications, including:
- Google Ads Display Certification
- Data Science Visualization from HarvardX
- Project Management Specialization from Google
Skills and Expertise
He is known for his creative problem-solving abilities, lateral thinking, and a strong entrepreneurial spirit. His expertise spans across digital marketing strategies, project management, brand development, and market entry strategies.
Personal Interests
Outside of his professional endeavors, Cédric has a passion for aviation inspired by historical figures such as Henri Victor Baptiste, a WWII pilot.
Cédric Signori's extensive experience and innovative approach make him a prominent figure in the digital marketing landscape.
