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Cees Hannema
Marketing | eCommerce | Digital Marketing | Branding | FMCG | Retail | Innovation | Advertising
Cees Hannema is the Chief Marketing Officer (CMO) at Omoda, a leading fashion retailer specializing in shoes, clothing, bags, and accessories. Here are some key details about Cees Hannema and his role at Omoda:
Background and Role
- Cees Hannema joined Omoda as Head of Marketing in April 2022.23
- He is responsible for helping to realize Omoda's ambitious growth plans.2
- Hannema was attracted to Omoda due to his affinity for the fashion industry and the company's growth ambitions.2
Approach and Impact
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In his first 100 days at Omoda, Hannema focused on listening and learning about the company:
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Based on his observations, Hannema developed a strategy for the coming years, including:
- Brand positioning
- Proposition development
- Investment planning
- Organizational structure2
Leadership Style
- Hannema appreciates the more entrepreneurial nature of his role at Omoda compared to his previous positions in larger corporations.2
- He values the flexibility and speed of decision-making at Omoda, while also sometimes advocating for more deliberation on important decisions.2
Views on Omoda's Business
- Hannema emphasizes the importance of Omoda's omnichannel approach, combining online and physical retail.2
- He notes that Omoda has been selling shoes online since 2007, predating competitors like Zalando.2
- Under his leadership, Omoda has expanded its product range to include clothing and children's wear.2
Marketing Strategy
- Hannema focuses on using data and AI to optimize digital marketing campaigns and drive sustainable growth.1
- He has overseen projects such as:
Cees Hannema's leadership at Omoda is characterized by a data-driven approach to marketing, combined with a focus on customer experience and omnichannel retail strategy.
Highlights
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